Strategy Resources and Tools

We are pleased to provide you with any help we can; from whitepapers to downloadable tools, we're sure you'll find these resources helpful. If you need specific information, or want to discuss your situation, contact us anytime.
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SPACE Tool
The Strategic Positioning and Action Evaluation (SPACE) chart summarizes financial strength, the industry strength, the stability of the industry and an organization's competitive advantages. It plots the answers to eight or nine questions in each category, to suggest what sort of stance the organization should take in its market. A must have tool!

Marketing Scorecard
This is an invaluable tool that shows a detailed picture of the areas of marketing at which an organization excels, and the areas it should focus on going forward.

Whitepapers
We have an ever growing collection of whitepapers on a range of subjects providing valuable ideas and information for your businesses.

Ask us anything
A place where entrepreneurs can get the answers they need to grow their business. Ask us about our business, your business, your industry, or anything that keeps you up at night! Questions are answered as asked, and all submissions are anonymous...

Marketing Brief
The Marketing Brief is our monthly newsletter, aimed squarely at business owners and managers. It provides insights and ideas that we hope you will find useful in running your business. Your comments and feedback are always welcome.

Intellectual Property
Intellectual properties can have enormous value – patents because they protect inventions, trademarks because they protect brands, and copyright for protection of software and artistic works. Growing companies often underestimate the value of proper IP protection or fail to recognize the need to review and update their protection as their business change. Request a free copy of Canadian Intellectual Property Law for Dummies.

Mobilize your Website
Depending on who visits your website, they may do so while away from a desktop. They may simply be checking your address, stock availability, your order-desk phone number or, as web technology advances, they might be trying to place an order or engage your order desk in live or video chat.

What happens if you visit your own website now – can you easily get address information? Can you get a phone number? Try it.