Services

We are good at what we do and would love to share our knowledge and experience with you. We like learning about your business and seeing how we can help - we can also talk to you about us and some of our achievements. We love what we do - check our references and you'll see that our clients do too.

So how do you get started?

From strategic business and marketing plans, sales plans, corporate identity and branding, to market research, sales channel development and your exit strategy, we can support your business with:

Service Packages

Services can be for targeted solutions, or as part of an overall strategic marketing plan. Click on each heading to learn more. If you need more information or help along the way, we're always available to chat.

What our clients think:

Marketing Scorecard

How well do you communicate with prospects? How efficient is your lead generation system? How do you manage your sales activities? The marketing scorecard will help you answer all these issues and point you in the right direction to realize significant improvements. Download the scorecard and get started right now!

Market Analysis

The three most important things in marketing are segmentation, segmentation and…segmentation. Which market segments are you aimed at? How big are they? Where are they? How are they organized? The right answers to these questions will significantly increase the return on your marketing and sales investments.

We’ve worked with hundreds of companies to help them focus in on the ideal market segments that best suit their products and services. We can do the same for you. Ask us about this service or for a sample market analysis to see how we can help.

Competitor Analysis

Who are those guys? Understanding who you are competing against is crucial in winning new business and keeping current customers. In every sector, new players are coming and going at a rapid pace. They bring new ideas and technologies that your customers are listening to. If you don’t know what they are doing, you’re flying blind. If you are planning on entering a new market without knowing the competition, you’re not only blind… you’re crazy.

We dig into the who, what, where, and why. We look at their hiring strategy; we find out where their executives used to work; we track down customers; we troll social media for clues. We take all this information and explain what it means for you and, like an NHL scout, we spot the holes in their armour, markets they are overlooking, and equip you to win the game. Ask us who is getting your business and why.

Customer Habits

How do your target customers make their purchase decision? Is it an impulse buy? Is it a team decision? Is there a detailed approvals process? Who makes the decision – operations, IT, financial, consultants? Or is it all of them? Are their pre-set budget and spending limits?

Knowing the processes your customers go through will let you help the prospect through the buying cycle, and dramatically improve your odds of getting the deal. We demystify the process by drawing on our extensive market knowledge and by interviewing companies in your target markets to find out what makes them tick. Our Buyer Behaviour service is second to none.

Brand Audit

We all know that a brand is more than a logo. It’s the promise that your company makes to all who deal with it. Clint Eastwood is a brand. When a movie casts Clint, they are promising you a certain kind of movie. Does your brand have this kind of ‘star power’?

Our brand audit looks at all elements of your brand and provides a comprehensive analysis and recommendations on how to align your brand with your vision and your market.

Channel Tune-Up

The sales channel is in a huge state of change. It is said that it’s impossible to SELL anymore and that it’s all about BUYING now. Maybe not, but it’s getting there. Sales channels used to bring information to your customers – now that information is widely available through the web. So if your channel’s value is based on information, you’ll lose. We also see multi-stage channels where a brand message gets fatally diluted and perverted by the time it gets to the end user. Is this your channel?

We help you to determine what value the channel can, and should, bring to your business and assess what changes may be needed to realize the best return on time and money invested. Ask about our Channel Tune-Up Program.

IP Strategy

Careful, ongoing management of intellectual property is a key component of the success of all high growth businesses. However, intellectual properties are very different from conventional tangible properties:

      • The rules are complex and not well understood
      • Intellectual property rights are often difficult and expensive to acquire
      • Rights are easily lost and are sometimes difficult to enforce
      • Expert strategic and legal advice is required

Request a free copy of Canadian Intellectual Property Law for Dummies. If you looking to grow, or expand into new markets, and think you could benefit by using intellectual properties to support and protect your growth initiatives we can help. Working with us, you will have an understanding of whether, or how, to protect your intellectual properties and how to leverage them as a key part of your overall market strategy.

Buyer Behaviour Analysis

How do your target customers make their purchase decision? Is it an impulse buy? Is it a team decision? Is there a detailed approvals process? Who makes the decision – operations, IT, financial, consultants? Or is it all of them? Are their pre-set budget and spending limits?

Knowing the processes your customers go through will let you help the prospect through the buying cycle, and dramatically improve your odds of getting the deal. We demystify the process by drawing on our extensive market knowledge and by interviewing companies in your target markets to find out what makes them tick. Our Buyer Behaviour service is second to none.