Whitepapers

= downloadable

Get Lean in 2012
Not another New Year’s diet scheme but an innovative way of thinking about your office! The Lean Office approach looks at your business from a customer’s perspective and examines how customers draw value from your business. It looks at the flow of value and forces you to question any tasks or actions that do not result in increased value to the customer.

ICT meets Automotive Sector
The automotive industry has evolved and marketing cars today is not about the car itself, but rather its specs and details. Andrew Penny is intreviewed to discuss how both sectors and App developers need to work together to connect the world inside a car with the world outside of it.

Content Marketing for Pen Chewers
How can you acquire and engage customers more efficiently and more effectively? The lowest common denominator to any communication, and the most vital element for any online engagement, is content. So an understanding of content marketing is essential.

Compare Yourself to 3,200 High-Growth Companies
Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise seven times more money and have 3.5 times better user growth. They also discovered that solo founders take three times longer to reach critical mass and teams with strong business skills are 6.2 times more likely to succeed than tech oriented teams... more findings from the report.

Push Selling is Over... It's a Buyer's Game. Deal With It.
In a few seconds buyers can find out where your president went to school, what your customers think of you, how you manufacture your product, and what your approximate costs are (or should be)... This shift in power to the buyer means the game has changed. So what is the best way to help buyers buy from you now?

A Vast Untapped New Market is Opening Up
A massive shift is taking place in business, driven by the relentless aging of the incumbent 'decision making' class. Many of them are the decision makers you have been selling to for the last twenty years. As they retire, who is taking their place?

Social Media: Are you drinking the Kool-Aid?
There is no denying that Social Media is a major talking point for public and private organizations. What is your social media strategy?

Canada’s Digital Economy and the Mobilized Web
Of the world’s 2.4 billion mobile-phone users, about 30 per cent, or more than 700 million (and growing), have browsed the Internet through their mobile phones. So what?

The Phone Call You Are Not Expecting (Part I)
You receive a phone call from your long-time customer telling you they want to cancel the $50k order they had placed. So what’s different?

Disintermediation (Part II)
In strategic marketing, disintermediation is the removal of intermediaries in a supply chain: cutting out the middleman. But what if you're that middleman’?

Canadian Technology in the Driver’s Seat – Summary
The global ICT/Auto sector is taking off. It's a hot topic in conferences, workshops, and publications around the world. What's Canada's advantage?

Selecting Top-Quality Employees
Clients often ask us how to find the right staff to execute effectively on their business plans. How do you find the right people for your company?

A Holiday Reading List
Life-long learning is very important, but we don't give ourselves the time for any formal courses or education. Remedy this with business books.

7 things SMEs should know NOW
With the effective pushing of the global economy’s RESET button, a host of new opportunities have arisen. How will this affect your market strategy?

IRAP’s Accelerated Review Process (For projects under $50,000)
The National Research Council of Canada, through its Industrial Research Assistance Program, offers support to Canadian SMEs to help them develop and commercialize technologies and products. What's supported?

Making Lemonade – Four Big Ideas
Global warming, Greek debt crisis, Chinese labour issues, U.S. unemployment, Royal visits… life is tough and running a business with all this change and uncertainty is even tougher … or is it?

Hug an Entrepreneur
To create wealth, someone has to do something with innovation, someone who is prepared to take the risk that things may not work out quite as planned - appreciating entrepreneurs.

Segmentation, Segmentation, Segmentation!
Guess what the three most important things in marketing are? To get the most value from your marketing activities you should define your target market segment in excruciating detail.

Marketing Creates Value, Wine and Music Provide the Evidence
Aside from alleviating entrepreneurs’ angst about marketing and sales by the consumption of wine and enjoyment of music, how else can wine and music help entrepreneurs succeed, particularly new entrants?

Where There Is Change, There Is Opportunity
Seven ways to take advantage of today's economy. Carpe diem!

The Importance of Buyer Behaviour Analysis
These days, it is crucial to be one step ahead of your competitors at all times. One of the most important marketing tactics that an organization can use to get ahead is to know their potential customers better than anyone else.

Marketing – The Big Picture
A solid market strategy is the key to creating success. Most people know that marketing involves the use of communications tools such as advertising and public relations, but a truly effective market strategy encompasses more.

Are You Engaged?
Shorten your sales cycle and increase your closing ratio. A customer engagement model is quite simply how you relate to your prospect from the moment of identification to consummation of the sale.

Building Business in a Recession
People behave in contradictory ways during times of stress-like during a recession. How bad will it get? How long with it last? What should we do?