In the midst of chaos, there is opportunity                                   Sun Tzu - Art of War

These are exceptional times and unprecedented circumstances; the world as we knew it almost feels that it has been turned upside down.

There is so much uncertainty about the future, but one thing is certain, there will be a future. And when we all come through this, many things may be as we knew them, and many things will be quite different.

Within any crisis there is always opportunity - the question is, will you seize it?

At Kingsford, we have developed The 5-Step Rebound Plan © to help companies that are determined to come through this challenge and be part of the leading edge of the economic recovery and resurgence.   Our future will, in part, be created by those companies brave enough, determined enough and with the vision to see the great possibilities that this social, economic, political, technological, environmental and legislative shake up will provide

We use the word Rebound as opposed to recovery for a simple reason: recovery suggests that we will be returning to some previous state. Well that simply isn’t going to happen!  Where we were is gone, and the future will be radically different. Those that use this time to gather their energies, marshal their forces and imagine the future will do well. For all those others who are hoping simply to ‘recover’, the future is a lot less rosy.

How can we Help?


Free Workshops

In these interesting times it is important to help each other as best we can.

We are consultants so that is how we help.

We want to help you Rebound.

Here’s how: We are providing free 5-Step Rebound Plan © workshops to management teams as time permits.  The workshops will be held on our Zoom conference network.

Up for the challenge?

If you are interested in a workshop or simply want to discuss your Rebound, please contact Andrew personally ([email protected])

If there are others who you think would benefit, please forward this to them but remember, we are looking for companies that want to Rebound – not simply recover!

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The 5-Step Rebound Plan © - What to Expect

Health Check

To varying degrees, we have all taken a hit with the measures that have been put in place to deal with COVID-19.  So, how are you doing?   We need to assess your current status, as that is the baseline from which you can move on. We will assess many areas including:

  • Team
  • Culture
  • Current product/service competencies
  • Physical plant
  • Customer relationships
  • Channel relationships
  • Brand strength


World View

The world as we knew it is changing – some aspect will be changing radically, some very little, some changes are fast and will continue to be so, other much slower.  What are those and how will they affect you? Many of you will know about PESTLE analysis that helps us to make working assumptions about the future; whereas formerly we could take reasonable ‘guesses’ about what the future would look like, there is now much more uncertainty.  And therein lies the opportunity – the future is ours to create. ·      

  • Politics
  • Economy
  • Social
  • Technology
  • Legal
  • Environment


Market View

Business Processes.   Now it’s time to look at which processes that your business has traditionally depended on and that now have to be reinvented. Some we have identified include:

  • Marketing
  • Buying and selling
  • Logistics
  • Financial
  • Communications

Business Relationships.   Which relationships have become unglued? So many traditional pairings and groupings have become unstable and are open to new ways of working. Again, here are some of our examples:

  • Banking
  • International trust
  • Social and corporate charity
  • Political leadership
  • Trust in corporations


Our workshop is an intense half-day virtual session for your management team.

Let’s be clear, this is not a grand strategy approach – we are not attempting the equivalent of restructuring the North American steel industry with a KPMG-sized budget. No, we are going to move fast and light. We are looking for opportunities that we can pounce on quickly and ride the waves of change that we have identified.

These are the 5 steps in our discussion:

* We will run these sessions at no charge as our schedules permit.  




All decisions are emotional and supported to varying degrees by logic. What is different? How do people feel now? Some ideas:

  • Uncertainty – is it over?
  • Need to protect and conserve
  • Who can I trust?


Now that you have identified the changes and cracks in the old way of doing things, it’s time to explore how to play in the new environment. What will you do differently?  

Either your product or service will change, your customer base or the mind set of your existing customers will change, the way you get your product or service to market will change – your supply chain, your competitors will change.  

Within the resources you have, what are you going to pick to work on first?


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