Look West (LW)

We will help you build your business in North America

The Covid 19 pandemic has turned business upside down. Single market dependency, supply chains, and buying habits have become unglued.  For those with ambition, now is the time to start your expansion!

Is this you?

If you are a mid-market company and are feeling constrained by regional market dependencies then perhaps its time to Look West

Wanting to come to North America, but don't know where to start.

Not sure how to set up a distribution channel in North America.

Receiving enquiries from international customers interested in buying your product or          service.

Perhaps you are having or have had a bad experience exporting and now you want to do      it right.

Your Look West Team

We will work with you to focus your objectives, research the market, establish channels, guide your lead generation and even help close your first sales.

Contact us

Jelena Franco

European  Office (Denmark)Tactical Marketing Expert

Andre‍w‍‍ Penny

Founder & President,Leads market strategy and business development

Come to the €878Bn North American market

Start in stable, business friendly Canada then expand south.

Low cost.     Low risk.     High value.

Canada is the world's 10th largest economy at US$ 1.75 Tn and the EU is Canada's second-biggest trading partner after the United States, accounting for 10% of its trade in goods with the world.

In 2018, there was € 72.3 Bn of trade between EU and Canada, and Canada accounted for almost 2% of the EU's total external trade in goods. Are you getting your share?

And, under CETA, 98% of preexisting tariffs have been removed.  We can help you tap into this market and significantly increase your Revenues in stable Canadian dollars.  

At Kingsford Consulting, we have helped hundreds of firms accelerate their growth in the North American market.

We’d like to help you do the same.

This is why we created the “Look West” program for European firms that want to get growing and diversifying their revenue stream in a strong currency.

We know how to take new things to new markets.

Canada is a great test market. Once established and your systems and process are fully adapted we can help you tap into the US$806Bn (2018) trade between the US and Europe.

We work on a fixed fee basis. Typically for less than the travel and living cost to explore the market yourself.

What to Expect

This is our process. We have 3 major phases with a go / no go decision between each - this allows gated decision making about ongoing investment and risk.

Export Readiness Review

Based on our knowledge of the US and Canadian markets, provide a frank assessment of your capabilities to expand into these markets and what you'll need to be ready

High Level Market Analysis

Based on the products and services you wish to bring to North America, we will provide a scan of the market to identify the potential sales opportunities.

Competitive Assessment

We will investigate the market at a deeper level to identify those sub-segments where your particular offerings will have the highest probability of success, face the least competition and margins are strongest

Step 1

Sub-segment Identification

Using your local competitors as a basis, we will identify the direct and indirect threats you will need to overcome.

Step 2

Step 3

Step 4

Step 5

Step 6

Step 7

Position Recommendation

Market Awareness Plan

Market Access Plan


Step 8

We will provide you with precise methodologies to engage the new markets. This may include licensing, direct sales, web sales, resellers, distributers, partnerships, mergers or acquisitions

What will it take to become known in your chosen market? We will outline the available media and methods to establish your company as a valuable solution in the target market. Our research and recommendations are contained in an executive presentation ready for your review and action.

We will recommend how best to position yourself in the new market. This will include a definition of the products or services you plan to offer, the profile of the perfect customer, the core benefits you must provide to them , who you will need to compete with, and how to differentiate your value.

Gate 1 - Is there a market?

Our Gate 1 review will consider if we and both have sufficient confidence that there is market opportunity

Gate 2 - Go to market?

Our Gate 2 review will help you decide if you now want to implement - and make the move.

We are ready to help you implement your plan. There is a vast array of ways we can help depending on what your needs are and what we have identified in our research and planning.

Step 9

First Sale

As an optional service, we can really roll our sleeves up and work with you to get that first deal.

Your Next Step

If you would like to chat informally about whether this program is for you, click here to arrange a time for us to connect

We will respond within 24 hours in your preference of English, French, Spanish, Latvian or Russian.



We offer a guaranteed fixed price that is typically less than the travel costs to explore North America by yourself.  

We also split the project into 3 phases with a decision point between each so you can decide if you want to continue



We accept  a limited number of assignments so that we can do them promptly and effectively.  

This program is not for everyone, some companies are simply not ready - we'll need to talk to find out.

Your Next Step

If you would like to chat informally about whether this program is for you, click here to arrange a time for us to connect.  We will respond within 24 hours in your preference of English, French, Spanish, Latvian or Russian.

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