If you are a mid-market company and are feeling constrained by regional market dependencies then perhaps its time to Look West
► Wanting to come to North America, but don't know where to start.
► Not sure how to set up a distribution channel in North America.
► Receiving enquiries from international customers interested in buying your product or service.
► Perhaps you are having or have had a bad experience exporting and now you want to do it right.
We will work with you to focus your objectives, research the market, establish channels, guide your lead generation and even help close your first sales.
Canada is the world's 10th largest economy at US$ 1.75 Tn and the EU is Canada's second-biggest trading partner after the United States, accounting for 10% of its trade in goods with the world.
In 2018, there was € 72.3 Bn of trade between EU and Canada, and Canada accounted for almost 2% of the EU's total external trade in goods. Are you getting your share?
And, under CETA, 98% of preexisting tariffs have been removed. We can help you tap into this market and significantly increase your Revenues in stable Canadian dollars.
At Kingsford Consulting, we have helped hundreds of firms accelerate their growth in the North American market.
We’d like to help you do the same.
This is why we created the “Look West” program for European firms that want to get growing and diversifying their revenue stream in a strong currency.
We know how to take new things to new markets.
Canada is a great test market. Once established and your systems and process are fully adapted we can help you tap into the US$806Bn (2018) trade between the US and Europe.
We work on a fixed fee basis. Typically for less than the travel and living cost to explore the market yourself.
Based on our knowledge of the US and Canadian markets, provide a frank assessment of your capabilities to expand into these markets and what you'll need to be ready
Based on the products and services you wish to bring to North America, we will provide a scan of the market to identify the potential sales opportunities.
We will investigate the market at a deeper level to identify those sub-segments where your particular offerings will have the highest probability of success, face the least competition and margins are strongest
Using your local competitors as a basis, we will identify the direct and indirect threats you will need to overcome.
We will provide you with precise methodologies to engage the new markets. This may include licensing, direct sales, web sales, resellers, distributers, partnerships, mergers or acquisitions
What will it take to become known in your chosen market? We will outline the available media and methods to establish your company as a valuable solution in the target market. Our research and recommendations are contained in an executive presentation ready for your review and action.
We will recommend how best to position yourself in the new market. This will include a definition of the products or services you plan to offer, the profile of the perfect customer, the core benefits you must provide to them , who you will need to compete with, and how to differentiate your value.
Our Gate 1 review will consider if we and both have sufficient confidence that there is market opportunity
Our Gate 2 review will help you decide if you now want to implement - and make the move.
We are ready to help you implement your plan. There is a vast array of ways we can help depending on what your needs are and what we have identified in our research and planning.
As an optional service, we can really roll our sleeves up and work with you to get that first deal.
If you would like to chat informally about whether this program is for you, click here to arrange a time for us to connect
We will respond within 24 hours in your preference of English, French, Spanish, Latvian or Russian.
We offer a guaranteed fixed price that is typically less than the travel costs to explore North America by yourself.
We also split the project into 3 phases with a decision point between each so you can decide if you want to continue
We accept a limited number of assignments so that we can do them promptly and effectively.
This program is not for everyone, some companies are simply not ready - we'll need to talk to find out.
If you would like to chat informally about whether this program is for you, click here to arrange a time for us to connect. We will respond within 24 hours in your preference of English, French, Spanish, Latvian or Russian.