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PROGRAM DETAILS

STEP 1

Export Readiness Review

Based on our knowledge of the Canadian and US markets, provide a frank assessment of your readiness to expand into these markets.

STEP 2

High Level Market Assessment

Based on the products and services you wish to take to North America, we will provide a scan of the market to identify the potential sales opportunities.

STEP 3

Competitive Assessment

Using your British competitors as a basis, identify the direct and indirect threats you will need to overcome.

STEP 4

Subsegment Identification

We will investigate the market at a deeper level to identify those subsegments where your particular offerings will have the highest probability of success.

STEP 5

Position Recommendation

A market position defines how you are going to operate in the new market. It encapsulates what you do, who you plan to do it for, how you will improve their situation, who else can offer this and why your solution should be selected.

STEP 6

Market Access Plan

We will provide you with the best options to engage the new markets. This may include direct sales, web sales, resellers, distributers, partnerships etc.

STEP 7

Market Awareness Plan

What will it take to become known in your chosen market? We will outline the available media and methods to establish your company as a valuable solution in the market.

The research and recommendations are collected into an executive presentation ready for your review and action.

STEP 8

Follow On Support

Define Import, tax, legal logistics
Design NA specific offering
Recruit channel members
Design digital strategy (web, social, etc)
Obtain channel and buyer testimonials
Staff recruitment