+1 613 - 592 - 0544
"Strategy without tactics is the slowest way to victory, tactics without strategy is the noise before defeat”
Sun Tzu - Art of War
You could just go out and try selling - many do and sometimes it works.
Are you feeling lucky?
We have found that a slightly more scientific and strategic approach can significantly reduce the risks associated with taking on new markets - whether introducing new products, or penetrating new geographies, verticals or customer groups.
Our Market Feasibility Study will start by taking a good look at your capabilities and your product or service, and identify where to focus your marketing and sales effort. That could be new geographies, new products, different verticals or any combination. We provide you with all the information you need to understand the nature of the market, as well as identifying some of the risks, and will provide you with the key steps you need to take to get started.
Our free tool (we just need your e-mail and an agreement that we can communicate with you) will ask you a series of questions. It will help you, and us, gain an initial insight into readiness to move into a new market - either with a new product or a new location - or perhaps both.
Let me know when it's available
We carry out our market analysis through research, and we approach our research with the simple question: ‘how do I grow my business?’
To answer that question, we need to know you. We find out about you, your business, your current market, your capabilities, your tolerance for risk and what you have riding on this expansion.
That provides us with the context we need for making sense of the market and the ultimate positioning that we will suggest for you.
You have to position yourself to seize opportunities while being aware of where you are vulnerable – and you have to do that while using your available resources.
Understanding your market is a critical first step needed to make decisions about market and innovation.
Strategic market research underpins any successful change in market approach. The three most important things in marketing are segmentation, segmentation and segmentation.
This is particularly true when entering a new market – and a laser-like focus on a specific type of customer - with a need or desire that you can address better than anyone else - is vital.
We don't go dissecting an entire market, and we don’t spend any effort defining dead-ends or boiling the ocean to get useless data. We don’t hunt for information – we use our experience to hunt for ways to help you grow. Period.
Identify your strengths and weaknesses both as a company and for your products and services
Highlight the opportunities and threats posed by the market conditions, suppliers, customers and competitors
Make recommendations for how to position yourself for maximum advantage with your products in your proposed market while simultaneously minimizing your risk
Our Market Feasibility Research will:
Correctly determining your POSITION is critical - you position yourself relative to your customers, your competitors, your supplies and a whole host of market conditions. It can be the difference between dominating the market, being an also ran, or being wiped out.
We firmly believe you make your own luck
Recommendations and Next Steps
Our Market Feasibility Research comprises 3 main stages - and as next steps, we can continue to support you as you decide to dominate your new market.
If you would like to chat informally about whether this program is for you, click here to arrange a time for us to connect. We will respond within 24 hours.
Call us at +1-613-592-0544 or