Speaking & Keynotes - Kingsford Consulting Ltd

Speaking and Workshops

What does it Mean to be Best in World?

How do you Segment a Market?

How do you develop a Channel strategy?Should I expand into North America?

Keynotes, consulting, & workshops to help your company change the game

Andrew answers these and many other questions during his talks on business growth. His audiences include associations, corporations and sales channels. He is also a sought after podcast guest sharing his experiences and observations with people around the world.

HOW?

You can't penetrate a market with a catalogue of stuff. You have to focus. Most companies serve a local market with a wide range of products and services. You are winning business based on customer proximity. That won't work 5000 km away. Pick the one or maybe two things you are really, really good at – potentially the world's best.…And then you have to test to see if that's true.

Over 26 years, Andrew has consulted to hundreds of manufacturers helping them enter and expand in North America

As president of Kingsford Consulting Ltd, Andrew helps companies enter and expand in North America quickly and profitably. He draws on his wide vertical market experience to help companies determine where to play and how to win.

He formed Kingsford Consulting in 1997 to help small and medium-sized business grow. Over the last 26 years he has advised hundreds of companies in almost every market sector. He held executive roles with Bell Mobility (launched cellular services in eastern Canada), iSTAR Internet (created Canada's first national ISP), Mitel (expanded PBX sales though global channels), Telesat (created Canada wide presence for satcom services). With Kingsford: he advised Lightspeed POS through their initial expansion and funding (now valued at close to $7B); developed and delivered an SME training program for Apple's North American independent retail network; worked with Latin American and European companies to establish themselves in North America;

Workshop and Presentation Topics:

How to Expand your Business in North America

This presentation is designed for companies who aspire to start selling in North America.
It is typically tailored to suit each association or company need and it provides an overview of the potential markets, the culture and the channels to reach that market.
The aim is to demystify selling here and to help companies determine if they are ready to invest in the next steps.
Presentations are typically 60 minutes with 15 minutes allocated to a Q&A.

How to be 'Best in World'

In the last ten years geopolitics and technology have enabled any company anywhere in the world to sell to anyone in the world. Geographic boundaries and size constraints have dissolved. On one hand this is a great opportunity for inspired companies. On the other hand, it means that companies could be competing with every other company in the world. By taking a Best in World attitude, businesses gain both a massive potential market and a strong defense against the emerging competitors.

This workshop explores what it takes to be ‘Best in World’. It is designed to change how we think about markets and to start companies exploring growth and exports.
Typical sessions are 60 minutes including 15 minutes for Q&A.
Note, this session is also run as a ½ day in-house workshop to help companies develop Best in World strategies.

How to Establish an Effective Market Position

Many new products or services fail to thrive due to poor positioning. There's usually a lack of clarity around the target buyer, the specific needs to be addressed, and how it performs relative to competitive solutions.

In this workshop we will lead participants though the positioning process with each building their own positioning statement.Typical workshops are 60 minutes plus 15 minutes for Q&A .

Presentation to the Mechanical and Electrical Engineering forum in Latvia

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