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We have experience in almost every vertical market so whether you are in (or sell to) the retail, technology, manufacturing, construction, natural resource, financial, real estate, health, government, R&D, education, communications or any other sector, the chances are that we already know a lot about your business and can quickly step in to help. We bring new ideas, new business models, highly efficient processes and hands on coaching to help you implement and execute profit-driving ideas.
We work with companies that are unhappy with the status quo. They want to grow and expand; they want to acceleratetheir business. This requires new ideas, new markets and new ways of operating. We can help.
The problem with most market research is that a lot of time is spent dissecting an entire market. We approach our research with the simple question: how do I grow my business. We don’t spend any effort defining dead-ends or boiling the ocean to get useless data. We don’t hunt for information – we use our experience to hunt for ways to help you grow. Period.
Understanding your market is a critical first step needed to make decisions about market and innovation. Strategic market research underpins any successful change in market approach. The three most important things in marketing are segmentation, segmentation and segmentation. This is particularly true when entering a new market – and a laser-like focus on a specific type of customer - with a need or desire that you can address better than anyone else - is vital.
Here’s how we do it, we:
As we are doing this, we are building market intelligence that will support not only where you focus but how you start to capture these new clients.
Our lead in this area is Andrew Penny. Ask Andrew a question.
Acceleration by Kingsford
Everybody has heard of lean processes. Typically, it has been applied to manufacturing environments, and where properly implemented, it has resulted in huge gains (Toyota is the poster child for this). However, “lean’’ actually works with any sort of work environment – not just manufacturing.
Every company is part of an end-to-end value flow, and yours is no different. How well and efficiently you add value for the end customer will determine your success (and profitability) as a company. You have core ‘revenue’ generating processes that configure, improve, and deliver the product or service you sell. You also have ‘expense’ processes that support the core revenue generating processes such as invoicing, staff management, and maintenance. The magic is in accelerating the core value flow while reducing the friction and cost created by the expense processes.
Here’s how we do it, we:·
Our lead in this area is Graham Birkenhead. Ask Graham a question.
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Working with Kingsford
We Should Talk
Reduce your costs and increase your profits Get more throughput with less friction and waste
Expand to new geographies or verticals Launch new products or services
Many of our clients ask us to provide longer-term advisory support to help them develop and execute their growth plans and to provide a sounding board for ad-hoc issues.
Leadership Team Workshops
Best in the World Facilitated One-day Workshop
Our one-day workshop with your senior management team will help you identify the global forces that are impacting you, and how well you are placed to take advantage or defend against them. We will help you create a realistic vision of how your company can become a ‘Best in the World’ company, and identify the key things to do now to get you there. With a combination of Andrew’s market expertise and Graham’s operational insights and their holistic approach to business, you’ll be quickly ahead of the pack.
Focused Acceleration Projects
We meet with you to help you define and scope the issues you need to address. We provide you with a fixed fee proposal confirming the required outcomes and then we efficiently get to work to deliver the recommendations that will help you and your team to accelerate.
Speaking at Your Event
Andrew and Graham are seasoned speakers and presenters.
Our Best in the World keynote presentation is an excellent way to kick off a company meeting or convention. It will generate discussion within your company or association about how to thrive in a competitive industry. We can tailor our presentation for your needs, add a question and answer session, and feed in insights from our years of experience advising hundreds of companies.
What Do We Bring?