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Andrew Penny, August 19 2021

Is It Time To Dump my Resellers?

This is the second in a set of short articles on Direct To Consumer (D2C) sales models. This one explains what you can gain from this approach. 

OK – so the above are benefits of a D2C model. But (and it’s a big but) it is not for everyone in every situation. You need to look at the value that each member in the value chain is adding to the end user experience. In many cases buyer behavior, technology and logistics systems have eroded the traditional value-add provided by sales channels. In others, the unique value provided by the channel is essential to the end users’ derived value. If you’d like some help figuring that out - let’s talk. 

Be well,


Written by

Andrew Penny


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