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Andrew Penny

Market Strategy

Recruiting in the new world. People... They are Everywhere!!

Andrew Penny, June 4 2020

As the world starts to rebound, many of us are planning to expand our teams. And with that comes a once in a lifetime opportunity to rethink how we engage with and hire new people. Here are some observations: • For many of us, our new people can be located anywhere in the world – this provides huge opportunities in diversity (local knowledge/langu...

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Market Strategy

Post-Pandemic Sales.Do we pick up where we left off?

Andrew Penny, May 26 2020

Ah yes. Sales. That fine art of connecting buyers with products and services that satisfy their needs, wants and, possibly, their desires. Post-pandemic, do we just pick up where we left off? Of course not. But what is different and what do we do? Face-to-face retail sales are shifting increasingly to convenience (I want my tomatoes, my drill bit,...

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Leadership & Management

Working Remotely or Remotely Working?

Andrew Penny, May 19 2020

In 1840 70% of the North American workforce worked on farms. There the work was pretty straightforward and relatively easy to manage – the manure got shovelled or it didn’t. The hierarchy was fairly flat – those with the shovel and those without. The industrial revolution saw work start to migrate away from the farms and into the factories where...

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Leadership & Management

Can I Trust You? Can You Trust Me?

Andrew Penny, May 12 2020

My Dad always told me that I needed to have a clear sense of the line between right and wrong and once established – to never cross the line. He also said it was completely up to me where I drew that line. The outcome is that people know what to expect and how to trust and work with me consistently.

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Market Strategy

Same Storm - Different Boats. The Harsh Truth

Andrew Penny, May 5 2020

The global pandemic is affecting businesses in many different waysSome of us will sinkSome of us will manage to surviveSome of us will thrive. What happens to us will be partly luck and partly what we do. And that’s the key – it’s about what we, as business owners, chose to do. Sure, we can lobby our governments to get support, handouts, grants, ta...

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Market Strategy

Emerging Mullets and Grey Roots

Andrew Penny, April 28 2020

A friend in Florida, Tim Parkin, runs a consulting business advising marketing departments on how best to increase their productivity. He is steadily growing his business – despite the work from home advisories and lockdowns (hey, isn't that a prison term?) He of course is leveraging social media to create new awareness and new contacts. He wants...

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Leadership & Management

The 5-Step Rebound Plan ©

Andrew Penny, April 14 2020

Over that last few weeks, I have been talking with dozens of people in Europe and North America. Of course, everybody’s talking about the pandemic and, as most of the people in my network are positive upbeat people they have been talking about the inevitable recovery. And as part of my network, I assume you too are thinking about the recovery.

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Market Strategy

14 Days from Now

Andrew Penny, March 17 2020

14 days is how long people are being asked to self-isolate. It will, of course, take much longer to solve the Covid-19 pandemic but my challenge to you is "what are YOU, as a business leader, going to do about it?" As business leaders in times of turmoil we have an obligation to take decisive action. We must do this when historical data is useless...

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Market Strategy

Best in the World

Andrew Penny, March 3 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast.Listen to today's Best in the World podcast. Best in the World is a concept we've been working on for about 5 years. We wondered why some companies were extremely successful, expanded steadily and survived competitive approaches while others fizzled out. Many of the fizzlers...

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Market Strategy

X as a Service

Andrew Penny, February 25 2020

One of our clients manufactures heavy-duty material handling equipment and sells it to the extraction industry around the world. The system is controlled by a central brain that ensures that all the moving parts function in harmony. Their solution is quite novel and well protected by patents but having a patent and being able to enforce it, especi...

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