Strategy

Leadership & Management

Feeling the Drift?

Graham Birkenhead, November 25 2025

We like to think that our projects, habits, and teams are organised and orderly and move in ways that are under our control. We set off with a clear purpose, a defined goal, and a reasonable plan to get us there. And then … real life happens. People learn new things, contexts shift, and the tidy line of attack becomes more of a gentle curve....

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Leadership & Management

The Half-life of Attention

Graham Birkenhead, November 18 2025

There’s a pattern I've seen regularly in organisations; you may have seen it too. Something serious happens, perhaps a missed deadline, a customer complaint, or a system failure, and everyone dives into it with real urgency. Meetings are called. Charts appear. People engage.  And we have one of those 'we can’t let this happen again'

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Leadership & Management

The Pause as a Strategic Tool

Graham Birkenhead, November 11 2025

A situation that we have probably all experienced is when a problem lands on our desk and the immediate instinct is to fix it. Quickly. There’s a kind of felt need to act, to decide, to move. As someone once joked: “We’re paid to do, not to think” - and this is embedded in many or our workplace

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Market Strategy

Most Go To Market Problems Don’t Start in Sales and Marketing

Andrew Penny, October 7 2025

I taught skiing on weekends for almost 40 years and one of the most powerful skills I developed was what is called ‘Detection and Correction”.  It’s the skill of identifying the symptom and then determining the root cause. Inexperienced instructors can spot the symptom—but rarely identify the root cause. A student may be skiing without flexing...

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Leadership & Management

How do you Choose your Queue?

Graham Birkenhead, September 30 2025

We’ve all done it, arrived at the supermarket checkout, desperate to get out as fast as possible, only to be faced with the need to make a decision about which line to join.  And, you have to decide quickly; hesitate too long and someone else jumps in, changing the whole dynamic.  I don’t know about you, but almost without fail, I pick the wrong...

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Leadership & Management

Are They Really Out to Get Me?

Graham Birkenhead, September 16 2025

“Never attribute to malice that which can be adequately explained by neglect, ignorance, or incompetence.” — Hanlon’s Razor

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Leadership & Management

A Tall, and Taller, Story

Graham Birkenhead, September 2 2025

For as long as I’ve owned a house, I’ve had a ladder. They’re one of those things you don’t really think about - until you need one. Mine was the sort that could be used as a step-ladder or converted to a longer ladder, and in my little suburban house, it did everything I

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Market Strategy

The Scale Up Gap(TM)

Andrew Penny, July 29 2025

Businesses survive and thrive for all sorts of reasons. Many of which are outside of our control. But many of them aren’t. There are strikingly few barriers to starting a business and consequently all sorts of dumb ideas, poorly executed, are attempted. As a result, only 10% of startups actually get into the

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Leadership & Management

It's the Journey, not just the destination

Graham Birkenhead, July 8 2025

Thinking and acting strategically isn’t just about deciding where you want to go.  By definition, strategy is an ongoing process of working to achieving your goal, reaching your destination, and navigating a series of waypoints along the way. Consider it as a journey into the future, and like any journey, there are bits of it that are under your...

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Market Strategy

The Long Game in Market Expansion

Andrew Penny, June 3 2025

Many years ago, I was employee #14 at Bell Mobility in Canada, serving as Vice President responsible for securing dominant market share in Quebec and Eastern Ontario. At the time, we sold cellular subscriptions through phone retailers, whose sales reps could earn up to $1,000 per phone. While our competitors doubled down on this retail gold...

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