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Strategy

Market Strategy

Recruiting in the new world. People... They are Everywhere!!

Andrew Penny, June 4 2020

As the world starts to rebound, many of us are planning to expand our teams. And with that comes a once in a lifetime opportunity to rethink how we engage with and hire new people. Here are some observations: • For many of us, our new people can be located anywhere in the world – this provides huge opportunities in diversity (local knowledge/langu...

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Leadership & Management

Getting Back to the Future

The Kingsford Team, March 24 2020

We are temporarily suspending the Best in World series to focus on operational effectiveness and efficiency. Last week, after we got Very serious about COVID19: • Schools, shops, events closed or shut down.• Social distancing has become the new normal• Panic buying seems to be abating• Governments announced a huge financial support package for busi...

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Market Strategy

Best Product or Service in the World

Andrew Penny, March 10 2020

In our last blog we introduced the concept of being Best In World. We noted that too many firms, that were moderately good at a wide range of things, are going out of business. They are being destroyed by global competitors who have a laser focus on small slices of their business and then cut away at their clients and their revenues.

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Market Strategy

Best in the World

Andrew Penny, March 3 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast.Listen to today's Best in the World podcast. Best in the World is a concept we've been working on for about 5 years. We wondered why some companies were extremely successful, expanded steadily and survived competitive approaches while others fizzled out. Many of the fizzlers...

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Market Strategy

X as a Service

Andrew Penny, February 25 2020

One of our clients manufactures heavy-duty material handling equipment and sells it to the extraction industry around the world. The system is controlled by a central brain that ensures that all the moving parts function in harmony. Their solution is quite novel and well protected by patents but having a patent and being able to enforce it, especi...

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Channels

Money for Nothing - But Not for Free

Andrew Penny, February 18 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'Money for Nothing – But Not for Free' Podcast. For more than 40 years I’ve paid a retainer fee to my life insurance company – and I’ve yet to make a claim! I retain an unused membership with the CAA who will rush to my rescue if my 1967 MGB expire...

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Market Strategy

Attracting Super Value Clients

Andrew Penny, February 11 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'Attracting Super Value Clients' podcast. Before we switched to an Apple Mac platform, every year or so my PC would just quit. I’d downloaded something that didn’t play well with all the other Apps or sometimes what the service bureau referred to...

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Market Strategy

Cleaning up with Arm and Hammer and Armand Hammer

Andrew Penny, February 4 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'Cleaning up with Arm and Hammer and Armand Hammer' episode. For its first 80 years Austin Church and John Dwight’s Arm and Hammer bicarbonate of soda was promoted as an essential item for bakers. In 1860 they even published their mini-cookbooks "V...

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Channels

Hot Towels & New Markets

Andrew Penny, January 28 2020

Click to listen to Hot Towels & New Markets podcast. There is nothing quite like wrapping yourself in a nice warm towel after stepping out of a long hot shower. It feels so good that I am surprised that towel warmers are not a standard fixture in bathrooms everywhere. They are, in fact, a rather scarce niche product. You might think that this subse...

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Market Strategy

Nobody Wants Your Stuff.

Andrew Penny, January 7 2020

Listen to this week's podcast here. As a kid, I would stare up into the night sky with amazement. It’s pretty obvious that we are a just a tiny part of a very large (one might even say universal) system. The same is true of our businesses – we are simply a small part of a large system. I can guarantee you that nobody really wants what you sell. Th...

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