Strategy

Market Strategy

Most Go To Market Problems Don’t Start in Sales and Marketing

Andrew Penny, October 7 2025

I taught skiing on weekends for almost 40 years and one of the most powerful skills I developed was what is called ‘Detection and Correction”.  It’s the skill of identifying the symptom and then determining the root cause. Inexperienced instructors can spot the symptom—but rarely identify the root cause. A student may be skiing without flexing...

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Leadership & Management

How do you Choose your Queue?

Graham Birkenhead, September 30 2025

We’ve all done it, arrived at the supermarket checkout, desperate to get out as fast as possible, only to be faced with the need to make a decision about which line to join.  And, you have to decide quickly; hesitate too long and someone else jumps in, changing the whole dynamic.  I don’t know about you, but almost without fail, I pick the wrong...

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Leadership & Management

Are They Really Out to Get Me?

Graham Birkenhead, September 16 2025

“Never attribute to malice that which can be adequately explained by neglect, ignorance, or incompetence.” — Hanlon’s Razor

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Leadership & Management

A Tall, and Taller, Story

Graham Birkenhead, September 2 2025

For as long as I’ve owned a house, I’ve had a ladder. They’re one of those things you don’t really think about - until you need one. Mine was the sort that could be used as a step-ladder or converted to a longer ladder, and in my little suburban house, it did everything I

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Market Strategy

The Scale Up Gap(TM)

Andrew Penny, July 29 2025

Businesses survive and thrive for all sorts of reasons. Many of which are outside of our control. But many of them aren’t. There are strikingly few barriers to starting a business and consequently all sorts of dumb ideas, poorly executed, are attempted. As a result, only 10% of startups actually get into the

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Leadership & Management

It's the Journey, not just the destination

Graham Birkenhead, July 8 2025

Thinking and acting strategically isn’t just about deciding where you want to go.  By definition, strategy is an ongoing process of working to achieving your goal, reaching your destination, and navigating a series of waypoints along the way. Consider it as a journey into the future, and like any journey, there are bits of it that are under your...

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Market Strategy

The Long Game in Market Expansion

Andrew Penny, June 3 2025

Many years ago, I was employee #14 at Bell Mobility in Canada, serving as Vice President responsible for securing dominant market share in Quebec and Eastern Ontario. At the time, we sold cellular subscriptions through phone retailers, whose sales reps could earn up to $1,000 per phone. While our competitors doubled down on this retail gold...

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Market Strategy

Ten New Drivers

Andrew Penny, May 20 2025

In a recent Tuesday TUNE-UP, I talked about PESTLE analysis. The timing was uncanny. Because Canada just got a new Prime Minister: Mark Carney. And on day one, he laid out one of the most business-relevant political agendas we’ve seen in years. Here are 10 key drivers you need to

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Leadership & Management

OOh, DAt's a Useful Tool

Graham Birkenhead, May 13 2025

Back in the 1950s, US Air Force Colonel John Boyd was serving as a fighter pilot during the Korean War. His experience in fast-paced dogfighting led him to study decision-making under time pressure. He was especially interested in why American F-86 Sabres were more effective than the technically superior MiG-15s flown by North Korean and Chinese...

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Market Strategy

PESTLE

Andrew Penny, May 6 2025

Every Strategist knows the acronym PESTLE. It helps us to consider the context in which any planned course of action would take place.  I encourage all leaders to put PESTLE into their strategic planning sessions. For those who don’t recall, PESTLE reminds us of the key areas to

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