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Strategy

Market Strategy

What is Market Position?

Andrew Penny, June 14 2022

One of the most useful things in business is to know where to play and how to win. It would be great if you could stake your claim and then settle in for a lifetime of success. Unfortunately, someone, somewhere is trying to steal your business.  So, what to do? I typically ask four questions when I meet a new company:

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Leadership & Management

I don't have a Toxic Culture – Do I?

Graham Birkenhead, May 31 2022

A recent UK employee study paints a rather troubling picture of company life. It found that: The study went on to identify that roughly half the people would leave a negative on-line review about their company, and that nearly 50% wouldn't even apply to a company that had negative online reviews.   At a time when so many companies are struggling to...

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Leadership & Management

The Secret Ingredient for a World Leading Culture

Graham, May 17 2022

We intuitively know the correlation between company culture and company success (including success in attracting and retaining great people). Research shows that companies who’s staff describe their culture as good or excellent seem to be thriving in all respects. We also know how to build an outstanding culture:

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Leadership & Management

"Spring is nature's way of saying, 'Let's Party!' "

Andrew Penny, March 22 2022

In the northern hemisphere spring has sprung. In my part of the world, spring seems to last but a week as we quickly move from snow-covered fields and bare trees to warm summer sun. Leaves burst forth and flowers bloom and, very quickly, we are into summer and the world has found a new equilibrium.

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Leadership & Management

It's Happening Again

Graham, March 15 2022

- Great Uncertainty needs Exceptional Strategic Thinking - This war is creating LOTS of uncertainty, and in times of uncertainty, some good strategic thinking is the order of the day.  I have written before about the effects of uncertainty (Insidious Uncertainty); we humans, and I include business owners in that, really dislike uncertainty. When fa...

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Market Strategy

Global Trends that will Change your Business – Like it or Not.

Andrew Penny, November 11 2021

As a business leader, you own your company’s strategy.  But most of us get tied up in the day-to-day and, at best, are focusing on tactics that will see us through this quarter or this year.  The next few years are guaranteed to be full of big changes and therefore will present equivalently large threats and opportunities.

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Market Strategy

Beyond The Bubble

Graham Birkenhead, September 30 2021

While many people are trying to 'get back to normal', I think many of us have realized that for a whole range of aspects of our existence - whether at home or in business - we are looking at a new or different normal - and exactly what that looks like, is still being defined. Times of uncertainty always provide great opportunity for those willing...

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Market Strategy

How to Set up a Direct to Customer Sales Channel

Andrew Penny, September 2 2021

For many new companies, selling direct to the customer is quite natural. However, if you run an established company, you might be asking yourself how difficult will it be to set up a direct to customer model. This is the fourth in a series of articles on D2C. In previous articles we’ve looked at the factors that make D2C possible, the non-cash be...

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Market Strategy

Is It Time To Dump my Resellers?

Andrew Penny, August 19 2021

This is the second in a set of short articles on Direct To Consumer (D2C) sales models. This one explains what you can gain from this approach. OK – so the above are benefits of a D2C model. But (and it’s a big but) it is not for everyone in every situation. You need to look at the value that each member in the value chain is adding to the end use...

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Market Strategy

Is there a D2C Distribution Model in your Future?

Andrew Penny, July 6 2021

As we continue to work with more and more manufacturers coming into North America, we are seeing a sharp increase in the number of companies that are exploring a Direct-to-Customer (D2C) model. The advantages of this are many, including: In the manufacturing segment, markups are typically 100% on the wholesale cost before it goes to retail. Innova...

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