Over the last couple of weeks, quite coincidentally, I’ve had to contact a surprising number of customer service desks. This has included IT, hotels, airlines, banks, and stores etc. These required me to interact with FAQs, text bots, live chat, voice activated option bots (speaking/listening), and in most cases, I ended up 'communicating' in...
Read MoreSometimes, the cause of falling revenue is obvious – a major client fails, a sales channel quits, input costs increase, a new competitor enters your market. But more often, the cause is really hard to pin down and it can be really frustrating. Far too often we leap to price (our competitor is undercutting us), or sales effort (let’s have a sales...
Read MoreBack in high-school, one of the many books we had to read and discuss was 1984. Two of the questions we were posed concerned: 'what would have to happen for the world described in that book to come about', and 'what would have to be true for people in that world to not realise what was happening to them'; remember those 2 questions as you read...
Read MoreBuyers are increasingly using AI to solve problems such as ‘How do I manage a sales funnel? How do I seal glass to aluminum? Where should I stay in Atlanta? They do this because they will get answers rather than a list of ‘sponsored’ web pages they could visit. And they typically get a prompt asking if they would like to know where they can buy...
Read MoreFor as long as humans have been around, the ability to decide who to trust - and who not to trust - has been a crucial part of our survival tool box. Individually, we human beings are relatively weak creatures, but our strength comes from forming social groups, to work, problem solve, and live together. And that requires communication and the...
Read MoreThere is absolutely no doubt that it won’t be Business as Usual for the next few years. And that could be a good thing! Why? As the late great Montrealer Leonard Cohn famously said: “Forget your perfect offering, There is a crack in everything,That's how the light gets in.”
Read MoreFeedback is a crucial element in engineering and science, ensuring that systems function optimally within known boundaries. Thermostats regulate temperature by adjusting heating output. Vehicle cruise control maintains speed but adapts to other traffic. Biological feedback loops—such as homeostasis and insulin regulation—help the body stay in...
Read MoreI spent a few days skiing at Mont Tremblant last week. The snow was perfect and the company excellent. One of our group is a solid intermediate skier and always trying to improve. Unfortunately for him, the other three of us are all experienced ski instructors and only too keen to offer advice. It seems that each of us had been quietly...
Read MoreThe simple reality is that 99% of the attendees are not, and never will be, buyers – no matter how hard you try. Desperately trying to lure them in with free pens, gimmicks videos, magic shows and so on is simply a waste of time, money and energy. The harder you try the less likely it is that anyone will
Read MoreThe most common model for managing risk is what's known as the Ostrich Approach. This appears to work reasonably well in many situations, and is based on 3 concepts fortuitously working together:
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