There is a Fear of Missing Out (FOMO) issue that pervades most companies, and they try to be attractive to as many buyers as possible. And when I say attractive, I am not referring to their product or service alone – I am including the whole package: product, price, packaging, brand, support and so
Read MoreIn my ongoing quest to explore coffee shops, I recently came across another of note in one of the small towns near me. From the street, it wasn't too obvious, and on closer inspection, it had an eclectic mix of tables and chairs, curious décor, and other bits of furniture placed around the edges of the room - and so looked interesting. It was...
Read More2000 years ago, the satirist Juvenal coined the phrase ‘Bread and Circuses’ to chastise the Roman populace. He observed that they were being distracted from their civic responsibilities by a steady diet of food and entertainment. The gladiatorial displays the government put on are a good example of this. In a strange twist, today's politicians...
Read MoreFulford Place George Fulford was a pharmaceutical manufacturer who made his large fortune with "Dr. Williams’ Pink Pills for Pale People"; these were sold in over 80 countries around the world. The 'pink pills' were actually, essentially, iron tablets. And the 'pale people' were those suffering from anaemia of which there were many resulting...
Read MoreLet me explain.
Read MoreTake the image above for example. It looks like a collection of hammers but, in fact, each hammer is different and has a unique purpose: hammers for masons, hammers for welders, hammers for carpenters, joiners, framers, prospectors, and so on. If you were in the ‘hammer’ business, I would challenge you to determine which of these segments you...
Read MorePersonalization and Matching. Dating apps use algorithms to match potential partners based on interests, behaviours, likes and dislikes* (see the last newsletter for more of these dislikes). B2B marketing can leverage market research to determine the same sorts of criteria and create the best possible match between buyer and seller....
Read MoreDepending on who you ask, Market Research can mean focus groups, data analysis, demographic studies, customer surveys and any number of things. But no matter how it’s defined, it typically looks at a group of potential buyers and tries determine if they could be convinced to buy your product or
Read MoreAre you: We have all heard the term Market Research and most often associate it with one of those bloated, generic reports that are tirelessly marketed on line. I will admit that even we succumb, occasionally, to their lure – only to be disappointed by the lack of applicability to the specific subject of interest. No matter what industry you...
Read MoreNo matter who you are or what you are, you have competition. We compete for food, for water, for attention, for mates, for… well just about everything. Businesses are no different – we compete for employees, for customers, for supplies, for financing and so on. Given that competition is as old as the planet, there are accepted ways of competing....
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