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Customer Sales

Sit Down, You’ll Look Taller

Andrew Penny, September 23 2025

Little Changes. Big Impact. Bigger Satisfaction A survey by the University of Wisconsin School of Medicine looked at how patients felt about the time their doctors spent by their bedside. The only difference? Whether the doctor sat or stood. When the doctor sat down, 73% of patients said they were satisfied. When the doctor stood, only 49% did....

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Leadership & Management

The Elephant in the Echo Chamber

Graham Birkenhead, June 25 2024

Consider the story of the blind men and the elephant. Each man touches a different part of the elephant and describes it based on his limited experience. One feels the trunk and thinks it’s a snake, another touches the leg and believes it’s a tree, while another feels the side and describes it as a wall, the fourth holds its tail and thinks it's...

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Communication

Want Some Advice

Graham, September 23 2021

I was once told that the only advice you should give is: 'never give advice unless it is asked for'. And that was by a person who seemed to have no end of unwanted advice to proffer.  But at least that was one bit of valuable advice. As consultants, part of our role IS to advise, although we usually do wait for at least some sort of tacit request...

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Communication

Think twice before saying “Good job!”

Jelena Franco, June 22 2021

In my first job as a Key Account Manager in the Fast-Moving Consumer Goods industry, I was trying to sell a couple of pallets of Carpaccio to my client in Riga. The client kept ignoring my calls and I was starting to feel very frustrated. I had only been on the job for about a month and was starting to feel that I would never succeed at this. I cal...

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