Everyone I speak to and everything I read is pointing to a tremendous surge in demand for almost everything. Canada is sitting on about $100 billion of excess savings, which is looking for somewhere to go, and the US is spending trillions on recovery. It also has a huge personal savings stash that's going to go somewhere. We have got people locked...
Read MoreSherlock used powers of observation to understand causation. Here's how to apply that power of observation to determine what causes people to buy. If you can identify that 'inflection point' you can be there at the right time with the right messages. Homeostasis is a biological system's ability to maintain an internal equilibrium in response to ch...
Read MoreMost of the time when people come to us they are looking for help to grow their businesses. And when you think about it, there are actually only five ways to grow a business. Here they are: OneDouble down on the niche that you already serve. This can be done through better-selling processes, better marketing processes, improved channels, but essent...
Read MoreHeraclitus said that the only constant is change and 2021 is holding true to form with even more dramatic change on the way. The US socio-political situation is tense but it is being resolved quite quickly. The vaccines are on the way giving us not only hope but confidence as well. China and the rest of the world are at odds but new balance is bei...
Read MoreFirst, let me tell you how grateful I am for the good fortune Kingsford has experienced during this crazy year of 2020. While many have suffered difficult times, we have been lucky to have an expanding roster of great clients who are thriving in this weird economy and are seizing the emerging opportunities.
Read MoreThe COVID-19 pandemic has been an excellent stress test for society - the way work and the way we live. It’s brought to light things that are obsolete, things that are inefficient, and things that from a 21st-century perspective, are simply wrong. We all read about the dramatic changes that are happening in retail. Companies are attracting clients...
Read MoreI wrapped up a meeting by saying, “Is there anything you’d like to know about Kingsford?” And the CEO across the table said,” No, I don’t think so". You have asked such good questions you are clearly an expert in this area and can most certainly help us”. We went on to enjoy a great business relationship with that client.
Read MoreAs a consulting firm, we need to clearly understand who might buy our client’s products or services. Clients often point us to research firms that publish ‘Everything You Need to Know About X’ (the mining market, housing industry, power, ice cream, TV dinners - there are literally tens of thousands of research publications). These ‘off the shelf’ r...
Read MoreThis is the second of three articles exploring how to take your virtual meetings to the next level. Last week we discussed some good practices for virtual working meetings: the quality of your sound, lighting, positioning of the camera, environment, and the peculiarities of live interaction. Today, we are going to build on that and consider how to...
Read MoreOver that past few weeks we have been talking to clients about core purpose – that overarching reason to get up and do what you do each day. From an owner’s perspective making money is empty and soulless without purpose. From an employee point of view ’making the boss rich’ is obviously not a motivator. You can do much better than that!
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