Like many of you, we’ve been leaning into AI, using it to speed up research, simplify complex topics, and find tactical clarity. And most of the time, it’s very, very good. And therein lies the rub: most of the time. You see, we humans have spent thousands of years learning how to read our environments. In the old days, it was “is that a stick...
Read MoreBuyers are increasingly using AI to solve problems such as ‘How do I manage a sales funnel? How do I seal glass to aluminum? Where should I stay in Atlanta? They do this because they will get answers rather than a list of ‘sponsored’ web pages they could visit. And they typically get a prompt asking if they would like to know where they can buy...
Read MoreEfficiencies: Break your business down in processes and see which ones are taking the most time to create, complete or use. This might include – invoices, proposals, customer email response, sales reporting, market research, document updating, service manuals. Pick one and explore. Here are some tools to consider - depending on what the area...
Read MoreA few weeks ago, I tried to connect with the national sales manager of a North American appliance manufacturer. I went through a fairly torturous auto-attendant reception tree to try and find the individual. I eventually spoke to a live person who offered to transfer me – and I was put on hold, indefinitely. I dialed back in and then went throug...
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