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Andrew Penny, August 28 2020

What are you waiting for?

No matter what business you are in, there has never been a better time to expand your business. The opportunities being created by the pandemic are truly staggering.

On March 17th I wrote a blog called 14 Days From Now that hypothesized about the future. Apart from being way off on the 14 days (we are now at day 204) the opportunities I referenced are absolutely here for the taking.

The move away from long, hard to manage supply chains is opening up opportunities at every step; recruitment, logistics management, design and engineering, transportation, manufacturing, invoicing, construction – you name it – it’s all shifting. It’s being irresistibly powered by geo-politics, economics and social forces. All of the above are opportunities for nimble companies to step in and offer their unique value.

Likewise, what it means to be an ‘employee’ has changed. When people don’t have an office to define themselves as an employee, leaders need to rethink their approach. A ball-room, free coffee and BBQ Fridays don’t work anymore. By winning people’s hearts and minds you can keep (and attract) the best and brightest from around the world. A good place to start is thinking about how your company, and your team, are positively impacting the world – what is your ‘dent’ in the universe? And yes, you can absolutely engage employees from anywhere in the world if you have the right glue to add them to your team.

The handshake is probably an endangered species. And with it, business travel, trade shows, sales routes, territory management, on-site support and so on. Again, a great opportunity to serve client needs using completely different approaches.

We have been consulting dozens of clients on these very issues and have a wide range of approaches that you can use to increase your market share, but we are always ready to learn. If you have some bold ideas, you’d like feedback on please contact me

Written by

Andrew Penny


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