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Market Strategy

Market Strategy

Is It Time To Dump my Resellers?

Andrew Penny, August 19 2021

This is the second in a set of short articles on Direct To Consumer (D2C) sales models. This one explains what you can gain from this approach. OK – so the above are benefits of a D2C model. But (and it’s a big but) it is not for everyone in every situation. You need to look at the value that each member in the value chain is adding to the end use...

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Market Strategy

Is there a D2C Distribution Model in your Future?

Andrew Penny, July 6 2021

As we continue to work with more and more manufacturers coming into North America, we are seeing a sharp increase in the number of companies that are exploring a Direct-to-Customer (D2C) model. The advantages of this are many, including: In the manufacturing segment, markups are typically 100% on the wholesale cost before it goes to retail. Innova...

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Market Strategy

Get Better Clients

Jelena Franco, June 1 2021

For many companies, the idea of just having clients sounds good, and the more the merrier. However, the quality of your clients could have a considerable bearing on the success not only of the individual relationships, but on your company too. But what does a ‘quality’ look like and how do you find ‘better’ clients? Well, ultimately, they will ch...

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Market Strategy

What Did SaaS Companies Ever do for Manufacturers?

Jelena Franco, May 25 2021

Twenty years ago, Salesforce invented the phrase “Software-as-a-Service” or ‘SaaS”. Since then, the growth of this concept has been phenomenal. A few years ago, I was collating Latvian SaaS companies into a single database to facilitate investors. Now, categorizing SaaS enterprises is not a straightforward activity as they fall into so many differe...

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Channels

Going to a New Market? Do these 3 things:

Andrew Penny, April 13 2021

ONE:You need to obtain a high-level view of the market. This needs to be from your perspective, not a distributor or potential agent who will have inherent bias. Think of it as a 30,000-foot flyover to understand how the market works today. This will give you an indication of your potential revenue from this market. And it will give you a sense of...

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Channels

Why Most Exporters Fail or Die a Slow Death

Andrew Penny, April 6 2021

Imagine you are running your country’s summer Olympics team. You have athletes in almost every discipline – swimming, water polo, skateboarding, volleyball, boxing, rugby, fencing and so on. As head of the team, your mandate is to win medals. In the next Olympics, your athletes will be competing against the best in the world. This is no longer loca...

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Channels

Problems and Opportunities as we Lurch into the Roaring 20s

Andrew Penny, March 30 2021

Everyone I speak to and everything I read is pointing to a tremendous surge in demand for almost everything. Canada is sitting on about $100 billion of excess savings, which is looking for somewhere to go, and the US is spending trillions on recovery. It also has a huge personal savings stash that's going to go somewhere. We have got people locked...

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Market Strategy

Asset Baggage

Andrew Penny, March 23 2021

When you go to a new market, you consider both your best opportunities to obtain new clients and protect yourself from the competition. If you can identify your competition's asset baggage, you can rest assured you will find your sweet spot.Asset baggage includes a company's brand, staff, IT systems, distribution network, marketing collateral, inve...

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Market Strategy

The 5 Ways to Grow Your Business

Andrew Penny, March 9 2021

Most of the time when people come to us they are looking for help to grow their businesses. And when you think about it, there are actually only five ways to grow a business. Here they are: OneDouble down on the niche that you already serve. This can be done through better-selling processes, better marketing processes, improved channels, but essent...

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Market Strategy

The 5 Golden Rules of Pricing

Andrew Penny, February 23 2021

An area that people get wrong all the time is pricing. Some people price high based on the profits they hope to achieve. Some base it on some sort of average industry “cost-plus” rule. Some are afraid to charge too much. Still, others simply add a few percent to last year’s price. So before you set your next price or quote your next deal here are...

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