It’s like ‘When Harry Met Sally” but with Penguins

How to use movie pitches to attract financing

Most movies are unique, except for the endless sequels. And so, when someone pitches a studio on a movie idea, they need to explain something that’s never been explained before. The simplest way to get the new idea across is by using a compelling metaphor. You start with something the studio boss already understands and build on that e.g. “Snakes” – Like “Jaws” on an Aeroplane.    

The same is true when you are launching a new category of product or service. You must quickly help people understand the concept. Start with something your market does understand, and modify it.  

For example:

• It’s like a Brain for your home’s electrical system. 
• It’s like a High-Speed Concierge for your data retrieval operation. 
• It’s like a Personal Guru sitting on your shoulder.
• We are like Brain Surgeons for your database.

 How does this work with your product or service? 

Can you develop a one-line Pitch?    I’d love to hear them – send me a note. 

Andrew 

PS – I don’t know about you, but I think I’d watch a movie like Harry Met Sally but with penguins…