Market

Leadership & Management

Canada at 159

Andrew Penny, July 7 2026

Canada’s progress has been imperfect, uneven, and often slow — but slow steady progress compounded over 159 years becomes something wonderful. Canada’s quiet brilliance is not that it is perfect. It is that it has built a durable brand around trust, stability, resilience, humility, and usefulness. For a small country of just 41 million, and...

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Market Strategy

What sets Off Your 'Squirrel-Alarm'?

Andrew Penny, June 23 2026

I stopped into a local bagel shop recently for a coffee and breakfast bagel after my morning swim. I’d been there a few months earlier and hadn’t had a great experience, but I gave them the benefit of the doubt. Everyone has an off day. Surely they’d have sorted things out by

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Leadership & Management

What Are You Paying For?

Andrew Penny, June 9 2026

As a boy in Montréal, I delivered newspapers door-to-door (neither rain, nor snow, nor gloom of night, etc…)  It was seen as an essential service to keep the population informed and actively participating in our democracy. Getting real ’news’ is a bit harder now but no less essential – particularly for business leaders. To be effective, we need...

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Market Strategy

Nobody Needs a €4 Fridge Magnet

Andrew Penny, May 12 2026

Recently my wife and I spent almost a week in Barcelona. Great city. Great weather. Lots to see and do. And of course… shopping. The place is absolutely overrun with souvenir shops. T-shirts, magnets, mugs, little Sagrada Família models — the same stuff over and over again. Walking around, I kept thinking: “How on earth do all these places...

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Market Strategy

Strategic Neutral Is Not a Strategy

Andrew Penny, April 28 2026

Not long ago, leadership conversations had a familiar cadence. There was an inherently outward posture — a bias toward expansion. Even risk was framed in the context of opportunity. That orientation has shifted. Now the questions are more circumspect:

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Market Strategy

One Upon a Time

Andrew Penny, March 17 2026

A friend of mine was recently selling the contents of his city house - chairs, tables, lamps - the usual collection of things you accumulate over the years.He posted them online at reasonable prices and waited for buyers.They came quickly… but every conversation was a negotiation. People pointed out the smallest

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Market Strategy

Run a 90-Minute Market Reality Check

Andrew Penny, March 3 2026

If you’ve ever been fly fishing, you know this. A slight change in temperature. A subtle shift in light. A minor change in water level. And suddenly the fish stop biting. The fly that worked beautifully an hour ago is now completely ignored. The fish haven’t disappeared. They haven’t become irrational. They’re simply responding to their...

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Market Strategy

2026: Shift Gears and Move Forward

Andrew Penny, January 6 2026

Back in December, I asked you to think about your big priorities for 2026 - the ones that matter, the ones that keep getting pushed down the list. Now here we are.  First full week of the year. Clean calendar. Blank page. Green light. For a lot of CEOs we work with, the answer isn’t new ideas.  It’s old ones - important initiatives that have been...

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Market Strategy

Big Ambitions for 2026? Let’s Make Them Real

Andrew Penny, December 23 2025

'Twas the week before Christmas, and all through the land,CEOs were regrouping, strategy in hand.They'd dodged rising tariffs and tech that moved fast,Now wondering which plans would actually last… It’s that time of year! The pace slows. The calendar clears. And somewhere between the last meeting and the first glass of eggnog, your mind drifts...

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Market Strategy

Most Go To Market Problems Don’t Start in Sales and Marketing

Andrew Penny, October 7 2025

I taught skiing on weekends for almost 40 years and one of the most powerful skills I developed was what is called ‘Detection and Correction”.  It’s the skill of identifying the symptom and then determining the root cause. Inexperienced instructors can spot the symptom—but rarely identify the root cause. A student may be skiing without flexing...

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