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Market

Market Strategy

Post-Pandemic Sales.Do we pick up where we left off?

Andrew Penny, May 26 2020

Ah yes. Sales. That fine art of connecting buyers with products and services that satisfy their needs, wants and, possibly, their desires. Post-pandemic, do we just pick up where we left off? Of course not. But what is different and what do we do? Face-to-face retail sales are shifting increasingly to convenience (I want my tomatoes, my drill bit,...

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Market Strategy

Emerging Mullets and Grey Roots

Andrew Penny, April 28 2020

A friend in Florida, Tim Parkin, runs a consulting business advising marketing departments on how best to increase their productivity. He is steadily growing his business – despite the work from home advisories and lockdowns (hey, isn't that a prison term?) He of course is leveraging social media to create new awareness and new contacts. He wants...

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Market Strategy

14 Days from Now

Andrew Penny, March 17 2020

14 days is how long people are being asked to self-isolate. It will, of course, take much longer to solve the Covid-19 pandemic but my challenge to you is "what are YOU, as a business leader, going to do about it?" As business leaders in times of turmoil we have an obligation to take decisive action. We must do this when historical data is useless...

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Market Strategy

Best Product or Service in the World

Andrew Penny, March 10 2020

In our last blog we introduced the concept of being Best In World. We noted that too many firms, that were moderately good at a wide range of things, are going out of business. They are being destroyed by global competitors who have a laser focus on small slices of their business and then cut away at their clients and their revenues.

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Market Strategy

X as a Service

Andrew Penny, February 25 2020

One of our clients manufactures heavy-duty material handling equipment and sells it to the extraction industry around the world. The system is controlled by a central brain that ensures that all the moving parts function in harmony. Their solution is quite novel and well protected by patents but having a patent and being able to enforce it, especi...

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Channels

Money for Nothing - But Not for Free

Andrew Penny, February 18 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'Money for Nothing – But Not for Free' Podcast. For more than 40 years I’ve paid a retainer fee to my life insurance company – and I’ve yet to make a claim! I retain an unused membership with the CAA who will rush to my rescue if my 1967 MGB expire...

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Market Strategy

Attracting Super Value Clients

Andrew Penny, February 11 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'Attracting Super Value Clients' podcast. Before we switched to an Apple Mac platform, every year or so my PC would just quit. I’d downloaded something that didn’t play well with all the other Apps or sometimes what the service bureau referred to...

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Market Strategy

Cleaning up with Arm and Hammer and Armand Hammer

Andrew Penny, February 4 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'Cleaning up with Arm and Hammer and Armand Hammer' episode. For its first 80 years Austin Church and John Dwight’s Arm and Hammer bicarbonate of soda was promoted as an essential item for bakers. In 1860 they even published their mini-cookbooks "V...

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Channels

Hot Towels & New Markets

Andrew Penny, January 28 2020

Click to listen to Hot Towels & New Markets podcast. There is nothing quite like wrapping yourself in a nice warm towel after stepping out of a long hot shower. It feels so good that I am surprised that towel warmers are not a standard fixture in bathrooms everywhere. They are, in fact, a rather scarce niche product. You might think that this subse...

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Leadership & Management

6 - It’s Not What You Know - It’s Who You Know.

Andrew Penny, December 17 2019

Listen to today's podcast here Hi folks, as you know, the consulting business is based on trust. We have worked with many of you and helped you to improve your strategy, improve your revenues, improve your operations. Some of you have made dramatic shifts in direction others have seen your businesses expand by a factor of 10. We hope that we have e...

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