Andrew Penny, January 9 2024

Kick Start 2024: Wisdom from the St. James Computer Dating Society

Contrarian thinking leads to romantic success

Way back in the swinging '60s, Jane Ball pioneered the first digital dating enterprise in London, England. Her secret sauce? Unconventionally successful. Instead of probing about desires, she asked what people decidedly ‘did not want’.

It turns out that individuals had a foggy view of their wants, but a crystal-clear vision of what they did not want – especially if they'd had the misfortune of experiencing them already.

How is this relevant?

So here we are at the start of 2024 and you’re making your plans for the year ahead. You’ll certainly be thinking about what you do want this year, but it's equally, if not more important to identify what you don’t want this year. And perhaps, if these don’t happen, you’ll love your business more than ever.Here are some thought-starters…

don’t want to:

You get the idea.   Here’s what to do next:

Now sit back, picture a 2024 devoid of these nightmares... and rekindle your romance with your business. 😊 

Happy 2024


PS:    After 25 years of working with CEOs we have seen some really nasty ‘don’t wants’. So if you identify something you’d definitely like to be rid of in 2024 but would like some help we can help. And let’s be honest – you’ve known about these ‘don’t wants’ for a long time and yet they persist. Maybe it’s time to call in the exterminators…. call us. We sort them out for you. 

Written by

Andrew Penny


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