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The Elephant in the Echo Chamber

Graham Birkenhead, June 25 2024

Consider the story of the blind men and the elephant. Each man touches a different part of the elephant and describes it based on his limited experience. One feels the trunk and thinks it’s a snake, another touches the leg and believes it’s a tree, while another feels the side and describes it as a wall, the fourth holds its tail and thinks it's...

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Stop Selling

Andrew Penny, May 28 2024

LET ME EXPLAIN It’s natural to focus on our well designed, thoughtful sales process. Most sales software has a pipeline management system that reinforces all the things we are supposed to do to move a prospect through the pipeline. Too often, these processes are sales centric and designed around an average situation that may not apply to

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Two Essential Sales Acceleration Tools

Andrew Penny, May 21 2024

read last week’s Tuesday Tune Up Below, I’ll share 2 things to do today. The main drivers for the 750 number are:

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The Real Numbers Behind B2B Sales Success

Andrew Penny, May 14 2024

Interactions Total interactions                                       250 So, if you start with 159 leads, you’ll end up with 1 closed deal. And along the way to that single deal, you will have 250 interactions with those 159 firms. PLUS

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My Monthly Game Plan

Andrew Penny, May 7 2024

My Monthly Game Plan includes key types of activity that I need to address each month to keep the business moving forward. Some examples of Monthly Game Plan activities could be: At 10AM on the first Monday of each month I put an hour aside for 'Monthly Game Plan-ning'. During this time I review all the important types of activity, and quantity...

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The Peril of Weak Values

Graham Birkenhead, April 30 2024

And conversely, the power of strong, lived values A company's values are becoming an increasingly important part of a market's buying decision making - and that market is made of up thousands or millions of individual people. And, in a world where people are losing trust in governments and other traditional guiding institutions (Edelman Trust...

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How Do You Forecast: Deals or Dollars?

Andrew Penny, April 23 2024

Let me explain.

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Thriving in a time of Complexity

Graham Birkenhead, March 19 2024

In today's rapidly evolving business landscape, complexity seems to be a persistent constant. As business owners and CEOs, the challenge is not just to navigate this complexity but to thrive within it. We humans have been running businesses for a long time (several thousand years), so you'd think we would have a good handle on how to do that....

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What has Behavioural Economics ever done for us?

Graham Birkenhead, March 12 2024

As I talk to business owners, I often enquire as to what is high on their list of headache inducing issues - and the 2 that are most commonly mentioned are money and people. And it's been like that for many, many years. The specific details may change, but those 2 categories

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The Answers are Out There ...

Graham Birkenhead, February 27 2024

And while we can look at the legacy of human endeavour for many answers to today's questions, there is a much richer and older source of inspiration and ideas that could help us solve many of our more tactical and systemic challenges.    And that is the natural world around us.  Over millions or billions of years of evolution, living organisms...

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