Most Go To Market Problems Don’t Start in Sales and Marketing

Andrew Penny, October 7 2025

I taught skiing on weekends for almost 40 years and one of the most powerful skills I developed was what is called ‘Detection and Correction”.  It’s the skill of identifying the symptom and then determining the root cause. Inexperienced instructors can spot the symptom—but rarely identify the root cause. A student may be skiing without flexing...

Read More

How do you Choose your Queue?

Graham Birkenhead, September 30 2025

We’ve all done it, arrived at the supermarket checkout, desperate to get out as fast as possible, only to be faced with the need to make a decision about which line to join.  And, you have to decide quickly; hesitate too long and someone else jumps in, changing the whole dynamic.  I don’t know about you, but almost without fail, I pick the wrong...

Read More

Sit Down, You’ll Look Taller

Andrew Penny, September 23 2025

Little Changes. Big Impact. Bigger Satisfaction A survey by the University of Wisconsin School of Medicine looked at how patients felt about the time their doctors spent by their bedside. The only difference? Whether the doctor sat or stood. When the doctor sat down, 73% of patients said they were satisfied. When the doctor stood, only 49% did....

Read More

Are They Really Out to Get Me?

Graham Birkenhead, September 16 2025

“Never attribute to malice that which can be adequately explained by neglect, ignorance, or incompetence.” — Hanlon’s Razor

Read More

Who are YOU selling to? … Anyone with a pulse and money!

Andrew Penny, September 9 2025

Often, when I examine a company’s approach to sales, they want to dive right into fixing the symptoms. They want to discuss MQL, SQL, Conversion ratios, average contract value, and so on. Where I want to start is with strategy: How have you defined your perfect prospect? What are the problems that you might solve for them? What are the...

Read More

A Tall, and Taller, Story

Graham Birkenhead, September 2 2025

For as long as I’ve owned a house, I’ve had a ladder. They’re one of those things you don’t really think about - until you need one. Mine was the sort that could be used as a step-ladder or converted to a longer ladder, and in my little suburban house, it did everything I

Read More

Why Every Growth-Minded CEO Needs a Strategy Coach

Andrew Penny, August 26 2025

Most CEOs I know don’t want a coach. At least, not in the traditional sense. They didn’t climb the mountain by asking for directions. They got there by figuring things out. By instinct. By guts. By doing. But here’s the thing: at a certain stage, figuring things out alone doesn’t cut it anymore. The stakes are higher, the terrain is unfamiliar,...

Read More

Press 1 for Frustration, Press 2 for Irony

Graham Birkenhead, August 19 2025

Over the last couple of weeks, quite coincidentally, I’ve had to contact a surprising number of customer service desks.  This has included IT, hotels, airlines, banks, and stores etc.  These required me to interact with FAQs, text bots, live chat, voice activated option bots (speaking/listening), and in most cases, I ended up 'communicating' in...

Read More

Message Decay

Andrew Penny, August 12 2025

Sometimes, the cause of falling revenue is obvious – a major client fails, a sales channel quits, input costs increase, a new competitor enters your market. But more often, the cause is really hard to pin down and it can be really frustrating. Far too often we leap to price (our competitor is undercutting us), or sales effort (let’s have a sales...

Read More

Of Course We Value Innovation

Graham Birkenhead, August 5 2025

Talk to any manager in companies these days and you will hear things like: Leaders know that success in today’s business environment depends on adaptability, responsiveness, and the ability to learn faster than the competition. And that, in turn, requires people 'to think' - not just follow instructions, and

Read More
Previous
Next