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Market Strategy

Live from Denmark, it's...

Jelena Franco, November 10 2020

I am based in Denmark, and, like most of you, almost all of my meetings are on-line. We have had to become TV actors in a very short period of time without the benefit of scriptwriters, makeup artists, camera operators, boom operators, sound engineers, producers, or directors. It’ll be a while till Covid is over, and even then, the virtual meeting...

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Leadership & Management

What is Core Purpose?

Andrew Penny, November 3 2020

Over that past few weeks we have been talking to clients about core purpose – that overarching reason to get up and do what you do each day. From an owner’s perspective making money is empty and soulless without purpose. From an employee point of view ’making the boss rich’ is obviously not a motivator. You can do much better than that!

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Leadership & Management

Leadership Lessons from President Trump

Andrew Penny, October 27 2020

This time next week, the world’s strongest economy will be choosing who will lead it. Over the last four years, the world has seen the impact of a particular style of leadership that will have an impact for years to come. There is much we can learn from that leadership.Here's what we can learn.In difficult times, people look for strong leaders, pe...

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Market Strategy

A Word on Trust post COVID19

Jelena Franco, October 20 2020

Trust is the connective tissue that binds together everything that we do: our relationships, our actions, our expectations of others. We expect businesses to deliver on their promises and behave responsibly. We expect that we can move around our communities safely, depend upon our relationships, and rely on certain truths.The COVID-19 pandemic has...

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Market Strategy

Penetrate and Radiate

Andrew Penny, October 13 2020

Over the last few weeks we've been talking to a number of companies in Latvia that are interested in exporting to North America. These companies include metal fabrication, construction products, IT services and many other areas. For the most part they are well established firms trading in Europe and Scandinavia with a wide range of products and se...

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Leadership & Management

Doing Operations

Graham Birkenhead, October 6 2020

This is the second of two articles exploring the connection (or rather, often the lack of it) between strategy and operations.  Last week we discussed how ‘doing strategy’ was about keeping in your mind’s eye on what you want to be and where you want to go as a company, while at the same time being aware of the art of the possible. The future is un...

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Leadership & Management

Doing Strategy

Graham Birkenhead, September 29 2020

This is the first of two articles exploring the connection (or rather, often the lack of it) between strategy and operations.  The two things are separate but inseparable.  Any organization needs them both to be working in harmony and feeding each other.   We see many companies embarking on an exercise of strategic planning while simultaneously dri...

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Leadership & Management

What are you waiting for?

Andrew Penny, August 28 2020

No matter what business you are in, there has never been a better time to expand your business. The opportunities being created by the pandemic are truly staggering. On March 17th I wrote a blog called 14 Days From Now that hypothesized about the future. Apart from being way off on the 14 days (we are now at day 204) the opportunities I referenced...

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Market Strategy

Digital Marketing is a Waste of Time and Money

Andrew Penny, August 20 2020

Every day I get at least five inbounds via LinkedIn or email. People from all over the world are telling that they will; “Fill my sales pipeline”, “Generate high-quality business leads”, outsource my inside sales to grow my pipeline, and so on. Sounds enticing but, trust me, it’s all useless.

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Leadership & Management

Creatures of Habit

Graham Birkenhead, August 11 2020

For as long as I can remember, I have been interested in why people do some things and why they don't do other things. Why some people achieve a little or a lot – seemingly regardless of how big or small they think.  The nature of luck - is there such a thing or do you make your own luck? And, the roles of motivation, challenge, power and fear, cul...

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