Market Strategy

Underwear, Buyer’s Remorse, and Keeping the Good Vibes Going

Andrew Penny, August 4 2026

Most of us wear underwear. We don’t think too much about it. Then, every once in a while, you decide to try something new. For several weeks, I had been seeing ads for Manmade underwear. Think of it as something like a bra for men—but, you know, ‘down there’.

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Communication

How Did I Not Know That?

Graham Birkenhead, July 28 2026

Do you ever have the situation where someone says something, it completely changes your understanding, it makes perfect sense, and you’re left thinking, “How did I not know that?” I have always struggled to keep kitchen knives sharp - that razor-sharp edge they have when you first buy them. I’ve spent hours trying to hone my edge honing...

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Leadership & Management

Tuk R Bust

Andrew Penny, July 21 2026

For me, Tuktoyaktuk  was one of those strange place names that sounds sort of familiar but I couldn’t place on a map. That changed recently. Let me back up a bit. Every year I try to do something that I really don’t know if I can do. One year I took singing lessons and performed in a recital (OK, it was me and three judgmental 10 year olds – but...

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Leadership & Management

The Yellow Beetle Effect

Graham Birkenhead, July 14 2026

The VW Beetle has a very distinctive shape - and even over 3 generations of design covering nearly 60 years of production, that distinctive shape has been retained, and nearly everyone can recognise a Beetle.  Some Beetles come in a very noticeable yellow. So, the thing is with these yellow Beetles, there are few-enough of them that you won't...

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Leadership & Management

Canada at 159

Andrew Penny, July 7 2026

Canada’s progress has been imperfect, uneven, and often slow — but slow steady progress compounded over 159 years becomes something wonderful. Canada’s quiet brilliance is not that it is perfect. It is that it has built a durable brand around trust, stability, resilience, humility, and usefulness. For a small country of just 41 million, and...

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Communication

Spill Chucking and the Art of Floorless Communication

Graham Birkenhead, June 30 2026

Do you recognise this situation? You are drafting a text message on your phone.  You type a perfectly sensible word and it changes it into something entirely different. You correct it and it changes it again. After several attempts to get the word you want, you slow right down to type the word one letter at a time, and carry on with the rest of...

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Market Strategy

What sets Off Your 'Squirrel-Alarm'?

Andrew Penny, June 23 2026

I stopped into a local bagel shop recently for a coffee and breakfast bagel after my morning swim. I’d been there a few months earlier and hadn’t had a great experience, but I gave them the benefit of the doubt. Everyone has an off day. Surely they’d have sorted things out by

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Leadership & Management

The Agency Continuum

Graham Birkenhead, June 16 2026

Most companies say they want proactive people. People who spot problems before they become crises. People who take ownership, seek opportunities, and look for ways to improve things. And people who don’t simply wait to be told what to do before taking appropriate action. And yet, strangely, many of these same organisations unintentionally teach...

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Leadership & Management

What Are You Paying For?

Andrew Penny, June 9 2026

As a boy in Montréal, I delivered newspapers door-to-door (neither rain, nor snow, nor gloom of night, etc…)  It was seen as an essential service to keep the population informed and actively participating in our democracy. Getting real ’news’ is a bit harder now but no less essential – particularly for business leaders. To be effective, we need...

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Leadership & Management

Trapped by Success

Graham Birkenhead, June 2 2026

A few days ago, a hummingbird found its way into my garage and was flying around trying to get out.  The strange thing is that both garage doors were fully open, as was the side window, and there was plenty of daylight coming in. And yet the bird was 'trapped' in my garage.  For hours, it flew around in circles constantly tapping against the...

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