Market Strategy

5 Things to Know about Forecasting

Andrew Penny, February 3 2026

It’s that time of year again.Spreadsheets are open. Fingers are crossed. People are hard at work forecasting next year’s revenue. Too often, I see a number plucked from the air. "Let’s try and hit $10 million this year!" Unfortunately, that $10 million can look very different depending on how you measure

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Leadership & Management

Trust Amid Insularity

Graham Birkenhead, January 27 2026

Each January, the Edelman Trust Barometer is published with a presentation at Davos. Now in its 26th year, it has become one of the most reliable lenses we have for understanding how people feel about the institutions that shape their lives - business, government, media, and

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Leadership & Management

The Trouble with New Year Resolutions

Graham Birkenhead, January 13 2026

Well, here we are, almost half way through January already.  That means that if you were one of the roughly 40% of people that make New Year Resolutions, there's a 1 in 4 chance that you have given up on your resolution already, and by the end of January, there's a 50% chance you will have given up.  If you stick it out past the end of the month,...

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Market Strategy

2026: Shift Gears and Move Forward

Andrew Penny, January 6 2026

Back in December, I asked you to think about your big priorities for 2026 - the ones that matter, the ones that keep getting pushed down the list. Now here we are.  First full week of the year. Clean calendar. Blank page. Green light. For a lot of CEOs we work with, the answer isn’t new ideas.  It’s old ones - important initiatives that have been...

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Market Strategy

Big Ambitions for 2026? Let’s Make Them Real

Andrew Penny, December 23 2025

'Twas the week before Christmas, and all through the land,CEOs were regrouping, strategy in hand.They'd dodged rising tariffs and tech that moved fast,Now wondering which plans would actually last… It’s that time of year! The pace slows. The calendar clears. And somewhere between the last meeting and the first glass of eggnog, your mind drifts...

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Leadership & Management

Finishing Matters - The Discipline of Closure

Graham Birkenhead, December 16 2025

When you watch people running in a race, you’ll often see them slow down just before they get to the finish line. Elite athletes train to overcome this natural tendency, but there have been many instances of people losing the race simply because they finished too early - or thought they had. We cringe because we could see that the line was right...

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Leadership & Management

The Weight of 'Should'

Graham Birkenhead, December 9 2025

Most of us carry around a quiet mental list of things we feel we should be doing. Not just the obvious things like the strategic planning, the follow-ups, or the long-neglected improvements etc, but also the more behavioural expectations or hopes we he have for ourselves too: being more available, being more disciplined, being more present, being...

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Leadership & Management

Judgement: The One Thing AI Can't Fake (Yet)

Andrew Penny, December 2 2025

Like many of you, we’ve been leaning into AI, using it to speed up research, simplify complex topics, and find tactical clarity. And most of the time, it’s very, very good. And therein lies the rub: most of the time. You see, we humans have spent thousands of years learning how to read our environments. In the old days, it was “is that a stick...

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Leadership & Management

Feeling the Drift?

Graham Birkenhead, November 25 2025

We like to think that our projects, habits, and teams are organised and orderly and move in ways that are under our control. We set off with a clear purpose, a defined goal, and a reasonable plan to get us there. And then … real life happens. People learn new things, contexts shift, and the tidy line of attack becomes more of a gentle curve....

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Leadership & Management

The Half-life of Attention

Graham Birkenhead, November 18 2025

There’s a pattern I've seen regularly in organisations; you may have seen it too. Something serious happens, perhaps a missed deadline, a customer complaint, or a system failure, and everyone dives into it with real urgency. Meetings are called. Charts appear. People engage.  And we have one of those 'we can’t let this happen again'

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