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Market Strategy

Post-Pandemic Sales.Do we pick up where we left off?

Andrew Penny, May 28 2020

Ah yes. Sales. That fine art of connecting buyers with products and services that satisfy their needs, wants and, possibly, their desires. Post-pandemic, do we just pick up where we left off? Of course not. But what is different and what do we do? Face-to-face retail sales are shifting increasingly to convenience (I want my tomatoes, my drill bit,...

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Leadership & Management

Working Remotely or Remotely Working?

Andrew Penny, May 19 2020

In 1840 70% of the North American workforce worked on farms. There the work was pretty straightforward and relatively easy to manage – the manure got shovelled or it didn’t. The hierarchy was fairly flat – those with the shovel and those without. The industrial revolution saw work start to migrate away from the farms and into the factories where...

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Leadership & Management

Can I Trust You? Can You Trust Me?

Andrew Penny, May 12 2020

My Dad always told me that I needed to have a clear sense of the line between right and wrong and once established – to never cross the line. He also said it was completely up to me where I drew that line. The outcome is that people know what to expect and how to trust and work with me consistently.

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Market Strategy

Same Storm - Different Boats. The Harsh Truth

Andrew Penny, May 5 2020

The global pandemic is affecting businesses in many different waysSome of us will sinkSome of us will manage to surviveSome of us will thrive. What happens to us will be partly luck and partly what we do. And that’s the key – it’s about what we, as business owners, chose to do. Sure, we can lobby our governments to get support, handouts, grants, ta...

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Market Strategy

Emerging Mullets and Grey Roots

Andrew Penny, April 28 2020

A friend in Florida, Tim Parkin, runs a consulting business advising marketing departments on how best to increase their productivity. He is steadily growing his business – despite the work from home advisories and lockdowns (hey, isn't that a prison term?) He of course is leveraging social media to create new awareness and new contacts. He wants...

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Leadership & Management

Insidious Uncertainty - Leading in a Time of Crisis

Graham Birkenhead, April 21 2020

While being tossed on the stormy Mediterranean, Odysseus kept Ursa Major on his starboard side and monitored the position of the Pleiades and Orion in order to stay on course. By keeping these universal truths in mind he was able to overcome uncertainty and navigate confidently. The word ‘uncertainty’ is being used a lot lately – probably because i...

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Leadership & Management

The 5-Step Rebound Plan ©

Andrew Penny, April 14 2020

Over that last few weeks, I have been talking with dozens of people in Europe and North America. Of course, everybody’s talking about the pandemic and, as most of the people in my network are positive upbeat people they have been talking about the inevitable recovery. And as part of my network, I assume you too are thinking about the recovery.

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Leadership & Management

I See You - Leading in a time of crisis

Graham Birkenhead, April 7 2020

Learning to SeeSawubona is a Zulu greeting which means “I see you”. The idea is that you don't merely acknowledge a person by saying “hi”, but you take a moment (or 5) to look just a little bit beyond what you see on the surface, or maybe a little beyond the assumptions you are making when they reply “good” to your standard “how are you”. In some c...

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Leadership & Management

Look after You - Leading in a Time of Crisis

Graham Birkenhead, March 31 2020

My last blog was about leading your newly home-bound team.  In this blog, I am going to talk about one very important member of your team – you. As the leader, it is essential that you pay attention to yourself, and to ensure that you are in a good place to lead.   As the flight attendant says: ‘put your own oxygen mask on first before helping othe...

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Leadership & Management

Getting Back to the Future

The Kingsford Team, March 24 2020

We are temporarily suspending the Best in World series to focus on operational effectiveness and efficiency. Last week, after we got Very serious about COVID19: • Schools, shops, events closed or shut down.• Social distancing has become the new normal• Panic buying seems to be abating• Governments announced a huge financial support package for busi...

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