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Market Strategy

Sell Me This Cup

Andrew Penny, September 3 2024

There is a Fear of Missing Out (FOMO) issue that pervades most companies, and they try to be attractive to as many buyers as possible. And when I say attractive, I am not referring to their product or service alone – I am including the whole package: product, price, packaging, brand, support and so

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Leadership & Management

Looking for Inspiration?  Look Somewhere Else!

Graham Birkenhead, August 27 2024

But what if the issue isn’t just what’s in, or not in your head, but where your head happens to be? Sometimes, the best way to kickstart creativity isn’t to push harder, but to step away and change your surroundings. There’s Psychology Behind ItWe’re all aware that our environment can affect our mood and how we feel; architects (some of them...

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Leadership & Management

Help!  I Need to Make a Decision

Graham Birkenhead, August 20 2024

I seem to be surrounded by people who have some big decisions to make - some about their lives, some about their business - some early in their careers - and some later.  To varying degrees, some of these people have a history of making hasty decisions that at times worked out well, and other times not - and some of these people struggle to make...

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Market Strategy

All Models are Wrong, but Some are Useful

Graham Birkenhead, August 13 2024

In my ongoing quest to explore coffee shops, I recently came across another of note in one of the small towns near me.  From the street, it wasn't too obvious, and on closer inspection, it had an eclectic mix of tables and chairs, curious décor, and other bits of furniture placed around the edges of the room - and so looked interesting.  It was...

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Leadership & Management

Objective Perspectives

Andrew Penny, August 6 2024

But here’s the thing. There’s something about seeing a city from the open cockpit of an ancient biplane that gives you a completely different perspective; seeing how extensive the urban forest is, noting the two dog-legs in the Ottawa River (I knew it curved – but dog-legs?) and seeing a number of suspicious large structures... These are only...

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Lean & Agile

There was an old woman who swallowed a fly

Graham Birkenhead, July 30 2024

As I listened to this story, I was reminded of the children's nonsense song about the old woman who swallowed a fly - she then successively swallowed a spider, a bird, a cat, a dog, a goat, a cow and finally a horse, each to catch the previous one and solve the problems created by the previous creature - and then she died - of course!  It's easy...

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Market Strategy

Bread and Circuses

Andrew Penny, July 23 2024

2000 years ago, the satirist Juvenal coined the phrase ‘Bread and Circuses’ to chastise the Roman populace. He observed that they were being distracted from their civic responsibilities by a steady diet of food and entertainment. The gladiatorial displays the government put on are a good example of this. In a strange twist, today's politicians...

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Lean & Agile

Not all Squeaky Wheels can be heard

Graham Birkenhead, July 16 2024

When we find ourselves operating in the 'here and now', a place to which our human nature causes us to gravitate especially when things get busy, we can end up in an ongoing reactive mode and a cycle where we are constantly putting out fires rather than preventing them. By responding to the immediate obvious issue, we don't see the bigger issue...

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Market Strategy

Lessons from a Marketing Pioneer

Graham Birkenhead, July 9 2024

Fulford Place George Fulford was a pharmaceutical manufacturer who made his large fortune with "Dr. Williams’ Pink Pills for Pale People"; these were sold in over 80 countries around the world.  The 'pink pills' were actually, essentially, iron tablets.   And the 'pale people' were those suffering from anaemia of which there were many resulting...

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Communication

Why Most New Businesses Fail

Andrew Penny, July 2 2024

Toronto’s Collision conference boasted 1,834 exhibitors and 37,832 attendees from 117 countries. Collision is mainly a forum for start-ups and small companies to test their ideas, attract financing, and gain traction. Unfortunately, most of them will fail. And why they fail is a lesson for all of

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