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The First Sell

Andrew Penny, February 16 2021

Many companies (products and services companies) focus all their efforts on designing the end-customer experience. They think about the discovery, the buying experience, the user-experience, support and so on. And then, after all of that is ‘designed-in’ they think about getting to market.

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Leadership & Management

Symptomatic Misdirection

Graham Birkenhead, February 9 2021

A few years ago, while training for a triathlon, I went to see my doctor about a pain in my knee. He prodded and poked, and did various scans and investigations, all of which identified nothing in particular. Eventually, he referred me to a physiotherapist who was adept at understanding, and very importantly resolving, strange aches and pains.

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Market Strategy

A good juggler doesn’t focus on catching the balls.

Jelena Franco, February 2 2021

Have you ever been fascinated by an expert juggling three or five balls at a time? So you try it and maybe you manage to catch one ball, then you find yourself lunging after the second, and then you have absolutely no idea where the third one went. The secret to mastering juggling is to be an expert thrower. Because, when you are good at throwing,...

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Market Strategy

Why I love Moleskines

Andrew Penny, January 26 2021

So here we are : 2021. We are at a new beginning. • WFH is a recognized acronym• The US has a new administration,• The UK has set sail away from the EU• China is running into authoritarian complaints• Covid vaccines are hitting their stride• Social media is maybe too big for its own good• On-line and Cloud everything is the norm• Client expectatio...

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Market Strategy

Butternut Openings

Andrew Penny, January 21 2021

When we bought our rural property several years ago, the waterfront was dominated by a massive butternut tree. It was close to 60’ high with a 2-1/2’ diameter trunk.  Unfortunately, butternut trees are subject to a nasty fungus called butternut canker that causes them to die off. In our case the tree had started to shed 12” limbs which, when droppe...

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Market Strategy

Said 2021 to 2020: "Hold my Beer"

Andrew Penny, January 12 2021

Heraclitus said that the only constant is change and 2021 is holding true to form with even more dramatic change on the way. The US socio-political situation is tense but it is being resolved quite quickly. The vaccines are on the way giving us not only hope but confidence as well. China and the rest of the world are at odds but new balance is bei...

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Leadership & Management

For 2021, Make More Use of Your Mind

Graham Birkenhead, January 5 2021

Over the Holiday break, for a little light relief, I was simultaneously reading a couple of books: one about neuro-plasticity and another about memory. Both books about the brain; one from a physiological perspective and the other from a more psychological perspective. Both books were ultimately about learning.

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Leadership & Management

Seven Lessons from 2020

Andrew Penny, December 15 2020

First, let me tell you how grateful I am for the good fortune Kingsford has experienced during this crazy year of 2020. While many have suffered difficult times, we have been lucky to have an expanding roster of great clients who are thriving in this weird economy and are seizing the emerging opportunities.

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Market Strategy

How Are You Leveraging Your Company to Be the Change?

Andrew Penny, December 8 2020

The COVID-19 pandemic has been an excellent stress test for society - the way work and the way we live. It’s brought to light things that are obsolete, things that are inefficient, and things that from a 21st-century perspective, are simply wrong. We all read about the dramatic changes that are happening in retail. Companies are attracting clients...

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Communication

Which do you think is more important.... answers or questions?

Andrew Penny, December 1 2020

I wrapped up a meeting by saying, “Is there anything you’d like to know about Kingsford?” And the CEO across the table said,” No, I don’t think so". You have asked such good questions you are clearly an expert in this area and can most certainly help us”. We went on to enjoy a great business relationship with that client.

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