Accelerator

Make your Value Flow - End to End

Graham Birkenhead, December 5 2018

I was chatting with a friend  the other day, explaining a little more about what I do when he stopped me and said: “I keep hearing that term - what exactly do you mean by end-to-end and why do you talk about it all the time?” Once you are exposed to end to end (e2e) it comes naturally but it can take a while to grasp the subtleties. e2e is core to...

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Market Strategy

Don't Think Small, Think Narrow

Andrew Penny, November 20 2018

During a kick off meeting with a new client we were discussing how best to accelerate beyond his local trading area. We talked about geography, product lines and market segments. When I suggested he focus on a very specific offering for a unique demographic his comment was – “Geez – that market is way too small”.  He was confusing small for narrow;...

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Accelerator

The Art of Effective Delegation

Graham Birkenhead, November 6 2018

I was talking with one of our fast-growing coaching clients the other day. Inevitably, with growth comes a little pain. The current pain for this CEO was that he had to let go of some control, and hand more responsibility to his staff so that he could spend less time in the business and more time on the business. It's not an unusual situation.

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Accelerator

Welcome to the Accelerator

The Kingsford Team, October 23 2018

Einstein once said that the definition of insanity was to keep doing the same thing over again and expecting the result to be different. We have been posting blogs for many years – sometimes more consistently than at other times, but on the whole, we have been sharing glimpses of our extensive knowledge of how businesses operate, grow and succeed (...

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Andrew Penny

11 - The Moment of Truth

Andrew Penny, January 23 2018

Carolanne decided to make an investment in Swedish furniture. And pretty soon she was sitting on her living room floor surrounded by cardboard, fiddly connectors, sheets of gleaming white melamine, Allen keys galore and sheets and sheets on iconic instructions. But, despite the instructions (in multiple languages and pictograms), it wasn’t going w...

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10 - Logistics

Andrew Penny, December 7 2017

Two hours later than expected, a large dump truck backed slowly up my driveway. It’s annoying beep-beep-beep back-up alarm making the dogs bark. Once it was in front of the garage doors the bed started to lift and a full cord of firewood cascaded onto my driveway. I now had to shift and stack ½ ton of firewood before I could get my cars out and my...

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9 - Where do we go from here?

Andrew Penny, November 2 2017

The delicious whooshing sound as the lid comes away is magical, the little pull-tabs that allow you to prise the product away from its hard, but yet soft, protective packaging is devious, the mathematically designed cutouts and wrappers are ingenious. And yet all of this is designed to happen, after the deal is inked. Why bother?

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8 - Inking the Deal

Andrew Penny, October 18 2017

This is where signatures are placed and money changes hands. When I was in the satellite business, we needed to buy launch insurance for a geostationary satellite. It covered the few minutes it would take to get the satellite into orbit…. just a little bit longer than you can hold your breath hoping that the ten-year, hundred-million-dollar bit of...

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7 - Decision Point

Andrew Penny, October 3 2017

At some point in the customer's journey, they will make the decision either to buy or move on. They have gathered the information, weighed it against their particular needs, debated the affordability and return on investment, considered the alternatives and ‘click’ have decided to buy. That decision point can be hard to notice – there is seldom a...

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6 - Negotiation

Andrew Penny, September 18 2017

Negotiation and the pursuit of happiness…  It turns out that just two things are required for happiness: a feeling of control and a sense of connection with other people. And, if you can make people happy and feel connected they tend to buy more.   In the sales process, the opportunity for both exists. When it comes to buying, we like to feel in c...

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