On my out drive to Victoria, BC and back I realized that I had a problem with my tachometer. The tachometer tells you how many times the engine rotates each minute (RPM). It’s important to keep an eye on it so that you neither make the engine go too slow - you risk straining the engine, or too fast - you risk having bits fly off it. Neither are...
Read MoreMany years ago, a shoe-maker sent his best sales-person to a developing country to see if there was a market for shoes. He reported back, “The market is terrible – no one wears shoes”. Not being sure if this was true, the shoe-maker sent a consultant to double check, “The market is fantastic”, he reported, “No one wears
Read MoreMost movies are unique, except for the endless sequels. And so, when someone pitches a studio on a movie idea, they need to explain something that’s never been explained before. The simplest way to get the new idea across is by using a compelling metaphor. You start with something the studio boss already understands and build on that e.g....
Read MoreLast week, we talked about the circular economy, which is an alternative approach to the more linear ‘take-make-consume-dispose’ value chain. We try to minimise the take and dispose elements, and repeat the ‘make’ element through things like reuse, recycle, and repurpose, while extending the ‘consume value’ element. It creates a more continuous...
Read MoreThe circular economy is an economic model designed to minimize waste and maximize the efficient use of resources. Within the Triple Bottom Line (Planet-People-Prosperity) model, this approach can make a significant contribution to the Planet consideration while ensuring the company's ongoing viability and Prosperity; it also can help People feel...
Read MoreCoaches focus on the people (typically CEOs and executives) to help them improve their leadership skills and address specific management challenges. They can improve personal performance through specific interventions in areas such as time management, presentations skills and interpersonal relationships. By improving people’s skills, they can...
Read MoreStanding out and capturing attention can be difficult, especially when you're introducing a new product in a market where there are dozens of similar offerings. How do you find the right buyers and how do they find you. The larger the number of buyers, the more competitors you’ll have to face. A great way to solve this problem is to use a Wedge...
Read MoreMost of us are familiar with the ‘Total Addressable Market’, or TAM. It is the number of buyers that could theoretically be convinced to buy a certain product or service. The finance guys like to see this value in dollars, the manufacturing and delivery people want to see units, and the sales folks want to see buyers. Let’s deal with buyers here...
Read MoreA sense of purpose is a crucial element of the well-being of any individual. Similarly, a sense of purpose can be a crucial aspect of any company’s culture and health. We like to think of a company’s purpose as being something much bigger than the company itself, something the company maybe couldn't achieve alone, something that they would...
Read MoreGreenwashing is the environmental evolution of whitewashing. Its outcome or impact is potentially devastating - in our ESG/PPP ecological balance consideration, the balance is way off as it emphasises a company's profitability (probably shorter term) at the expense of the environment and the trust of
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