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Market Strategy

X as a Service

Andrew Penny, February 25 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'X as a Service' Podcast. One of our clients manufactures heavy duty material handling equipment and sells it to the extraction industry around the world. The system is controlled by a central brain that ensures that all the moving parts function...

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Money for Nothing - But Not for Free

Andrew Penny, February 18 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'Money for Nothing – But Not for Free' Podcast. For more than 40 years I’ve paid a retainer fee to my life insurance company – and I’ve yet to make a claim! I retain an unused membership with the CAA who will rush to my rescue if my 1967 MGB expire...

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Market Strategy

Attracting Super Value Clients

Andrew Penny, February 11 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'Attracting Super Value Clients' podcast. Before we switched to an Apple Mac platform, every year or so my PC would just quit. I’d downloaded something that didn’t play well with all the other Apps or sometimes what the service bureau referred to...

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Market Strategy

Cleaning up with Arm and Hammer and Armand Hammer

Andrew Penny, February 4 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'Cleaning up with Arm and Hammer and Armand Hammer' episode. For its first 80 years Austin Church and John Dwight’s Arm and Hammer bicarbonate of soda was promoted as an essential item for bakers. In 1860 they even published their mini-cookbooks "V...

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Hot Towels & New Markets

Andrew Penny, January 28 2020

Click to listen to Hot Towels & New Markets podcast. There is nothing quite like wrapping yourself in a nice warm towel after stepping out of a long hot shower. It feels so good that I am surprised that towel warmers are not a standard fixture in bathrooms everywhere. They are, in fact, a rather scarce niche product. You might think that this subse...

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Windshield Wiper Lessons

Andrew Penny, January 21 2020

Listen to today's podcast here.I’m always excited when our local oil change company offers ‘free’ windshield wipers with an oil change. The wipers for my car run $30 -$40 at full retail so sometimes I’m tempted to get an oil change early just to get the ‘free’ wipers. This is an example of a great package. What’s a package you ask?A package is sim...

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New services. New products. Nine Steps.

Andrew Penny, January 14 2020

One of the big problems with chainsaws is that they can be hard to start. High compression models mean you need to yank really, really hard to get them going, multiple times. I bought a new one from Stihl recently which has what they call a recoil starter. You still pull on a starter cord but you can pull as slowly and easily as you want because a...

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Market Strategy

Nobody Wants Your Stuff.

Andrew Penny, January 7 2020

Listen to this week's podcast here. As a kid, I would stare up into the night sky with amazement. It’s pretty obvious that we are a just a tiny part of a very large (one might even say universal) system. The same is true of our businesses – we are simply a small part of a large system. I can guarantee you that nobody really wants what you sell. Th...

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Two Big Take-Aways From 2019

Andrew Penny, December 31 2019

Over the last year we have been very fortunate and thank all of those who have trusted us to help them grow their businesses. We are working with a world leader in dam safety. They design systems that prevent millions of tons of ice and debris from shutting down power generation.

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Leadership & Management

Background Music - What's Yours?

Andrew Penny, December 24 2019

At this time of year background music is everywhere – (the one I dread hearing is ‘The Little Drummer Boy’ – Jesus had a drummer??) Can you hear what I hear…. We all know that stores are not playing it for our entertainment – they want to put us in a better mood perhaps? Well not exactly.

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