As a business leader, you own your company’s strategy. But most of us get tied up in the day-to-day and, at best, are focusing on tactics that will see us through this quarter or this year. The next few years are guaranteed to be full of big changes and therefore will present equivalently large threats and opportunities.
Read MoreEach year I mentor a student in the Telfer School of Business at the University of Ottawa. This year the woman I am mentoring has been asked to participate in their Equity, Diversity and Inclusion Committee. A truly noble cause. But… I am reminded of the great experiment underway at the moment to encourage the vaccine hesitant to rethink their opp...
Read MoreThe reason I bring this up is because of a more recent interaction with Bell. My internet stopped working and so I went online to try and resolve it… The first items on their phone tree are all about buying a new phone, a new TV service, faster internet etc… Eventually you get down to repairs and you again click through a long tree only to be put o...
Read MoreWe humans are paradoxical creatures. On the one hand, we like habits - good or bad - where we follow routines, and especially if we did something that worked really well, then we are quite happy to do the same again, and again, and keep doing it. Eating the same things, at the same times, going to the same place for vacation year after year, a...
Read MoreIt's amazing how often I see people in leadership positions doing one when the other would have been more appropriate. These 2 words are often used interchangeably, and you could say that to use one word rather than the other is a matter of semantics. But, for the moment, let's just entertain the notion that they are quite different and being ab...
Read MoreWhen I was a child, I had a VERY active imagination (I guess like a lot, if not most children). I had limited exposure to the world, yet that didn't stop me. Every new experience provided opportunities to ask more questions, everything I saw on television (even in black and white) or heard on the radio, or conversation overheard, gave me more inp...
Read MoreWhile many people are trying to 'get back to normal', I think many of us have realized that for a whole range of aspects of our existence - whether at home or in business - we are looking at a new or different normal - and exactly what that looks like, is still being defined. Times of uncertainty always provide great opportunity for those willing...
Read MoreI was once told that the only advice you should give is: 'never give advice unless it is asked for'. And that was by a person who seemed to have no end of unwanted advice to proffer. But at least that was one bit of valuable advice. As consultants, part of our role IS to advise, although we usually do wait for at least some sort of tacit request...
Read MoreHi everyone Andrew here. Previous blogs have answered: What is D2C? Why would I use D2C?; Is D2C Profitable? How hard is D2C to set up? Can I use D2C if I also use a 3rd Party Channel?. This blog puts it all together. How do I decide what to sell through D2C? It just makes sense to launch with a world beating product rather than a ‘me too’ product....
Read More“I have an established sales and distribution network. How would I ever be able to set up a direct to Customer sales approach? Great question. Many industries are locked into old ways of working and will find it hard to transition; the automotive industry is a great example. Manufacturers depend on a huge network of franchised dealers who promote...
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