Early in my career, I was handed a juicy but daunting task: break our company into the OEM market. We were a Montreal based truck spring manufacturer. While we had highly automated equipment, we kept the ability to make springs by hand, one at a time. When I joined, we were comfortably selling parts to small, independent truck repair shops. But...
Read MoreMany years ago, I was employee #14 at Bell Mobility in Canada, serving as Vice President responsible for securing dominant market share in Quebec and Eastern Ontario. At the time, we sold cellular subscriptions through phone retailers, whose sales reps could earn up to $1,000 per phone. While our competitors doubled down on this retail gold...
Read MoreIn a recent Tuesday TUNE-UP, I talked about PESTLE analysis. The timing was uncanny. Because Canada just got a new Prime Minister: Mark Carney. And on day one, he laid out one of the most business-relevant political agendas we’ve seen in years. Here are 10 key drivers you need to
Read MoreEvery Strategist knows the acronym PESTLE. It helps us to consider the context in which any planned course of action would take place. I encourage all leaders to put PESTLE into their strategic planning sessions. For those who don’t recall, PESTLE reminds us of the key areas to
Read MoreAbout 2500 years ago, 100km west of Shanghai, a young military scholar developed some unconventional ideas about strategy. He took the surprising step of documenting them in a book he called “The Art of War”. Importantly for our SMB clients, his approach was very much that of the
Read MoreAlmost every headline these days refers to tariffs and the chaos and reciprocity swirling around the world. In the midst of all this, we need to remember that the new tariffs ping-ponging back and forth are on ‘Goods’ – physical, manufactured stuff. If you are in the services business, the impact is indirect – i.e. your foreign clients may be...
Read MoreBuyers are increasingly using AI to solve problems such as ‘How do I manage a sales funnel? How do I seal glass to aluminum? Where should I stay in Atlanta? They do this because they will get answers rather than a list of ‘sponsored’ web pages they could visit. And they typically get a prompt asking if they would like to know where they can buy...
Read MoreAll of our clients are privately owned businesses. They have the privilege to do business with whom they choose. This email is for them. Trump’s trade war has started and many are wondering what to do next. We can help - which we’ll explain in a minute. We are in the consulting business because we love what we do and we are on a mission to...
Read MoreThere is absolutely no doubt that it won’t be Business as Usual for the next few years. And that could be a good thing! Why? As the late great Montrealer Leonard Cohn famously said: “Forget your perfect offering, There is a crack in everything,That's how the light gets in.”
Read MoreSome companies spend way too much time developing insignificant incremental features for their products. Nobody buys a product, or service for that matter, based on how long the feature list is. Once it can get the job done, the product capabilities become irrelevant. What becomes more important, as Pete Townshend might ask,
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