Andrew Penny

Channels

Hot Towels & New Markets

Andrew Penny, January 28 2020

Click to listen to Hot Towels & New Markets podcast. There is nothing quite like wrapping yourself in a nice warm towel after stepping out of a long hot shower. It feels so good that I am surprised that towel warmers are not a standard fixture in bathrooms everywhere. They are, in fact, a rather scarce niche product. You might think that this subse...

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Channels

Two Big Take-Aways From 2019

Andrew Penny, December 31 2019

Over the last year we have been very fortunate and thank all of those who have trusted us to help them grow their businesses. We are working with a world leader in dam safety. They design systems that prevent millions of tons of ice and debris from shutting down power generation.

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Market Strategy

3 - Would you like fries with that?

Andrew Penny, November 26 2019

Almost everyone is familiar with the question – “Would you like Fries with that?”  Apart from being a well worn meme, it’s also one of the most profitable questions ever asked. To get your client to a purchase commitment, a finite expense has been incurred so any gross margin from the sale created by Up-selling goes right to the bottom line.

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Leadership & Management

1 - The best kept secret for increasing revenue

Andrew Penny, November 12 2019

If you want to increase your revenue, increase your prices. Stunninglyobvious but so few do it. We often don’t raise our prices because we believe we are already at the limit of our pricing ... ... and perhaps it was a few years ago when your service level was lower, when your product quality wasn’t as good, when your competition was different, or...

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Leadership & Management

Lesson from a Bee Hive

The Kingsford Team, June 13 2019

Click image to play The way bees operate in their hive can provide an useful lesson that we should think about in our businesses. And while we are talking about bees: World Bee Day is celebrated on 20 May each year (since 2017) in honour of Anton Jansa who was born on that date in 1734 and who is recognized as a pioneering beekeeper.  World Bee Day...

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Market Strategy

The 5 Golden Rules of Pricing

Andrew Penny, May 28 2019

An area that people get wrong all the time is pricing. Some people price high based on the profits they hope to achieve. Some base it on some sort of average industry “cost plus” rule.  Some are afraid to charge too much. Still others simply add a few percent to last year’s price. So before you set your next price or quote your next deal here are A...

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Leadership & Management

Why strategic advice from professionals can be sub-optimal for business owners?

Andrew Penny, May 14 2019

At a recent event organized by Peter Jaskiewicz at University of Ottawa and the Ontario CPA, the above participants each weighed in on a family business case study to provide succession advice based on their expertise. And while each piece of advice was excellent, I couldn’t help thinking about the old adage of  ‘when you have a hammer – everythin...

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Market Strategy

The New Globalisation

Andrew Penny, April 23 2019

Globalization doesn’t mean (necessarily) that you have to sell globally but it does mean you are now competing with companies from all over the world. So, how are you going to stand up against competition that’s coming in from Germany or Turkey or China or Chile or anywhere else in the world? Many of these companies are competing globally with a si...

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Leadership & Management

The Great Unemployment Opportunity of 2019

Andrew Penny, March 26 2019

For this instalment of the accelerator we are going video.  Let us know what you think. Bottom Line:  If you find ways to help your clients reduce their labour needs, you can charge more, differentiate yourselves and create deeper customer relationships.

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Market Strategy

I Hate Waiting for People When I Ski

Andrew Penny, February 26 2019

I hate waiting for people when I ski. Well maybe hate is a strong word, but waiting does break my flow. My friend Andrew (yeah same name as me) is a fabulous skier - a Level 3 Certified Ski Instructor no less. And for those of you who don’t know about skiing, that’s pretty close to godliness. (Level 4s are the real gods – at least they think so...)...

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