Best In World

Communication

The Cost of 'Now Thinking'

Graham Birkenhead, February 24 2026

I often hear from people, at all levels within a business, about how the focus always seems to be on the here and now - the immediate problems, the next fire - and how they wished they 'knew what the plan was'. A short term plan would be great, and knowing the longer term plan would be even better.  It strikes me that this is not really just...

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Leadership & Management

Is Capitalism Broken?

Andrew Penny, February 17 2026

Who knows what GDP stands for? Gross Domestic Product. The number politicians point to when they want to prove things are going well. Up? We’re winning. Down? We’re in trouble. It’s the same with the stock market. Market up? Champagne. Market down? Panic. GDP measures the total monetary value of goods and services produced. It tells us how much...

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Leadership & Management

Do Consultants use AI?

Andrew Penny, January 20 2026

Spoiler: It’s not about having all the answers. It’s about asking better questions. We started out by asking it simple stuff. “How many board feet of timber does Canada ship each year?” Not bad. Then we got more ambitious. “Who are the three main purchasing contacts at Caterpillar?” Bit of a swing and a miss. And eventually: “Design a...

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Leadership & Management

How to Run an Advisory Board that Delivers Real Value

Andrew Penny, November 4 2025

By now, you’ve recognised the value of an advisory board — and maybe even started building one. But there’s a trap here. Plenty of boards are created with purpose… and then slowly drift into “interesting conversations” that never quite lead anywhere. Good people, good intentions — but no

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Leadership & Management

How to Build an Advisory Board that Actually Works

Andrew Penny, October 28 2025

I was speaking with a business owner a while back who told me he had set up an advisory board. “We got together twice,” he said. “It didn’t really go anywhere.” I asked a few questions: He’s not alone. A lot of advisory boards are built with good intentions but never deliver real value — mostly because they’re never built to deliver value....

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Leadership & Management

Advisory Boards: Important But Not Urgent… Until It Is

Andrew Penny, October 21 2025

A while ago, I was catching up with the CEO of a mid-sized business. His business was growing steadily but wrestling with some underlying challenges. As we talked through a few of the issues, I asked whether he had ever considered forming an advisory board. His response was familiar:  “Absolutely, it’s something I know I need to do. Just not...

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Market Strategy

Most Go To Market Problems Don’t Start in Sales and Marketing

Andrew Penny, October 7 2025

I taught skiing on weekends for almost 40 years and one of the most powerful skills I developed was what is called ‘Detection and Correction”.  It’s the skill of identifying the symptom and then determining the root cause. Inexperienced instructors can spot the symptom—but rarely identify the root cause. A student may be skiing without flexing...

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Market Strategy

Who are YOU selling to? … Anyone with a pulse and money!

Andrew Penny, September 9 2025

Often, when I examine a company’s approach to sales, they want to dive right into fixing the symptoms. They want to discuss MQL, SQL, Conversion ratios, average contract value, and so on. Where I want to start is with strategy: How have you defined your perfect prospect? What are the problems that you might solve for them? What are the...

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Leadership & Management

Why Every Growth-Minded CEO Needs a Strategy Coach

Andrew Penny, August 26 2025

Most CEOs I know don’t want a coach. At least, not in the traditional sense. They didn’t climb the mountain by asking for directions. They got there by figuring things out. By instinct. By guts. By doing. But here’s the thing: at a certain stage, figuring things out alone doesn’t cut it anymore. The stakes are higher, the terrain is unfamiliar,...

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Market Strategy

Message Decay

Andrew Penny, August 12 2025

Sometimes, the cause of falling revenue is obvious – a major client fails, a sales channel quits, input costs increase, a new competitor enters your market. But more often, the cause is really hard to pin down and it can be really frustrating. Far too often we leap to price (our competitor is undercutting us), or sales effort (let’s have a sales...

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