Best In World

Market Strategy

Message Decay

Andrew Penny, August 12 2025

Sometimes, the cause of falling revenue is obvious – a major client fails, a sales channel quits, input costs increase, a new competitor enters your market. But more often, the cause is really hard to pin down and it can be really frustrating. Far too often we leap to price (our competitor is undercutting us), or sales effort (let’s have a sales...

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Leadership & Management

Of Course We Value Innovation

Graham Birkenhead, August 5 2025

Talk to any manager in companies these days and you will hear things like: Leaders know that success in today’s business environment depends on adaptability, responsiveness, and the ability to learn faster than the competition. And that, in turn, requires people 'to think' - not just follow instructions, and

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Market Strategy

The Scale Up Gap(TM)

Andrew Penny, July 29 2025

Businesses survive and thrive for all sorts of reasons. Many of which are outside of our control. But many of them aren’t. There are strikingly few barriers to starting a business and consequently all sorts of dumb ideas, poorly executed, are attempted. As a result, only 10% of startups actually get into the

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Lean & Agile

Looking for More Time?

Graham Birkenhead, July 22 2025

When I run Lean or Continuous Improvement sessions, I often explain that around 70% of our daily activity doesn’t add any real value to what we’re trying to achieve. That figure rarely surprises anyone. In fact, when I ask people to guess, they often land somewhere around that number

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Market Strategy

A Little Bit of Canada in My Life!

Andrew Penny, July 1 2025

For those who celebrate it – Happy Canada Day!  Even if you are not fortunate enough to be a Canadian citizen, do feel free to celebrate the very fact of Canada. In many ways the world could use a bit more Canada just now. Here in Canada, we have muddled along quite well for the last 157 years managing to avoid too much controversy and minding...

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Market Strategy

The Long Game in Market Expansion

Andrew Penny, June 3 2025

Many years ago, I was employee #14 at Bell Mobility in Canada, serving as Vice President responsible for securing dominant market share in Quebec and Eastern Ontario. At the time, we sold cellular subscriptions through phone retailers, whose sales reps could earn up to $1,000 per phone. While our competitors doubled down on this retail gold...

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Leadership & Management

How 2025 will be the same as any – and all – other years

The Kingsford Team, January 7 2025

If your inbox is anything like ours, you will already be experiencing the annual deluge of trend predictions and forecasts for 2025 - all very interesting, but it can feel a bit like reading your horoscope.  Sure, things are always changing — the economy shifts, technology evolves, new buzzwords emerge — but you can’t grow a business based on...

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Market Strategy

Doom Scrolling at Trade Shows Rots Your Mind

Andrew Penny, December 10 2024

The simple reality is that 99% of the attendees are not, and never will be, buyers – no matter how hard you try. Desperately trying to lure them in with free pens, gimmicks videos, magic shows and so on is simply a waste of time, money and energy. The harder you try the less likely it is that anyone will

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Leadership & Management

Objective Perspectives

Andrew Penny, August 6 2024

But here’s the thing. There’s something about seeing a city from the open cockpit of an ancient biplane that gives you a completely different perspective; seeing how extensive the urban forest is, noting the two dog-legs in the Ottawa River (I knew it curved – but dog-legs?) and seeing a number of suspicious large structures... These are only...

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Communication

Beliefs

Andrew Penny, June 6 2023

A few weeks ago, I was at a live event where a series of executives explained their firms’ approaches to financing companies deploying sustainable technologies. Their intent was to generate interest in their services. One after the other they tried to differentiate themselves on their features, advantages, and benefits. As you might expect, after...

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