Andrew Penny, August 26 2025

Why Every Growth-Minded CEO Needs a Strategy Coach

(Even if They Don’t Think They Do) 

Most CEOs I know don’t want a coach.

At least, not in the traditional sense. They didn’t climb the mountain by asking for directions. They got there by figuring things out. By instinct. By guts. By doing.

But here’s the thing: at a certain stage, figuring things out alone doesn’t cut it anymore. The stakes are higher, the terrain is unfamiliar, and the consequences of wrong turns get steeper. And while instinct is great, clarity is better.

That’s where a strategy coach comes in.

Not as a guru or therapist, but as a thinking partner - one who helps growth-minded CEOs develop and execute clear expansion strategies. The kind of strategies that align with your ambition, bring your team into focus, and give you the confidence to scale with purpose.

Good CEOs have ideas. Great CEOs know how to sharpen them. A strategy coach helps you take that “pretty good” plan and pressure test it. Improve it. Elevate it. And maybe most importantly, make sure it actually gets done.

Let’s face it, it’s hard to step back and work on the business when you’re deep in it. It’s hard to know if that next move is bold or just risky. It’s hard to stay accountable when there’s no one in the room to push back.

And sure, you could go it alone. But why would you?

If you’re looking to expand with confidence - or just want to make a good idea even better - let’s talk. 


See you next time,

Andrew

Written by

Andrew Penny

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