• SERVICES
  • ABOUT US
  • PROJECTS
  • PEOPLE
  • RESOURCES
  • CONTACT

Graham Birkenhead

Market Strategy

Making Circles Pay

Graham Birkenhead, September 5 2023

Last week, we talked about the circular economy, which is an alternative approach to the more linear ‘take-make-consume-dispose’ value chain.  We try to minimise the take and dispose elements, and repeat the ‘make’ element through things like reuse, recycle, and repurpose, while extending the ‘consume value’ element.  It creates a more continuous...

Read More
Leadership & Management

Joining the Circular Economy

Graham Birkenhead, August 29 2023

The circular economy is an economic model designed to minimize waste and maximize the efficient use of resources. Within the Triple Bottom Line (Planet-People-Prosperity) model, this approach can make a significant contribution to the Planet consideration while ensuring the company's ongoing viability and Prosperity; it also can help People feel...

Read More
Leadership & Management

The Power of Purpose

Graham Birkenhead, August 1 2023

A sense of purpose is a crucial element of the well-being of any individual. Similarly, a sense of purpose can be a crucial aspect of any company’s culture and health. We like to think of a company’s purpose as being something much bigger than the company itself, something the company maybe couldn't achieve alone, something that they would...

Read More
Communication

What's a little Greenwashing between friends?

Graham Birkenhead, July 25 2023

Greenwashing is the environmental evolution of whitewashing. Its outcome or impact is potentially devastating - in our ESG/PPP ecological balance consideration, the balance is way off as it emphasises a company's profitability (probably shorter term) at the expense of the environment and the trust of

Read More
Leadership & Management

How do I have an environmental impact? Let me count the ways

Graham Birkenhead, July 18 2023

Most businesses do not have ESG reporting requirements; but there is increasing societal expectation that businesses will do the ‘right thing’.  Considering the environmental aspect of ESG, as the impact of climate change becomes more felt and real to larger proportions of the population (rather than abstract and something people elsewhere...

Read More
Leadership & Management

E, S & G - Separate but Inseparable

Graham Birkenhead, July 11 2023

Environment / Planet, Social / People, and Governance / Prosperity can be, and often are, considered separately: Each of these is in itself a massive area; it's no wonder that we try to break it down into manageable chunks. But these 3 elements are actually inseparable. They form 3 key components of an ecological 'complex system'; achieving and...

Read More
Leadership & Management

What can ESG do for me?

Graham Birkenhead, July 4 2023

As part of today’s rapidly evolving business landscape, embracing Environmental, Social, and Governance (ESG) principles is becoming an increasingly central part of any business’ strategy and daily actions. Beyond the traditional focus on profit, a shift is occurring both within the business community itself and society in general, which urges...

Read More
Leadership & Management

To Promote or Hire - that is the question!

Graham Birkenhead, April 11 2023

There are good reasons why you should do both, and actually, for a fast-growing company, you should try to do both. There are advantages to each option, but there are also reasons why you should take care. Let’s go back to first principles and consider what we are really trying to achieve. In an earlier blog, I said that people are not your most...

Read More
Leadership & Management

Ready for the 4-day Week?

Graham Birkenhead, February 28 2023

The UK has recently carried out a trial-based study into the practicalities and impacts of a 4-day week - and the results are just in. The idea of a 4-day week has been around for quite a long time - with much anecdotal evidence suggesting that there could be considerable benefit.   This latest trial involved over 70 companies of all sorts and...

Read More
Leadership & Management

How About Them There Apples

Graham Birkenhead, January 31 2023

Our client was experiencing significant turnover amongst the new hires they needed to expand their production. They told us, ‘No one wants to work anymore’. Digging deeper it became evident that a small number of senior employees had created an environment that worked well for them but made it difficult for any new-comers to fit in. And worse, it...

Read More
Next