Many companies (products and services companies) focus all their efforts on designing the end-customer experience. They think about the discovery, the buying experience, the user-experience, support and so on. And then, after all of that is ‘designed-in’ they think about getting to market.
Read MoreHave you ever been fascinated by an expert juggling three or five balls at a time? So you try it and maybe you manage to catch one ball, then you find yourself lunging after the second, and then you have absolutely no idea where the third one went. The secret to mastering juggling is to be an expert thrower. Because, when you are good at throwing,...
Read MoreAs a consulting firm, we need to clearly understand who might buy our client’s products or services. Clients often point us to research firms that publish ‘Everything You Need to Know About X’ (the mining market, housing industry, power, ice cream, TV dinners - there are literally tens of thousands of research publications). These ‘off the shelf’ r...
Read MoreThis is the second of three articles exploring how to take your virtual meetings to the next level. Last week we discussed some good practices for virtual working meetings: the quality of your sound, lighting, positioning of the camera, environment, and the peculiarities of live interaction. Today, we are going to build on that and consider how to...
Read MoreI am based in Denmark, and, like most of you, almost all of my meetings are on-line. We have had to become TV actors in a very short period of time without the benefit of scriptwriters, makeup artists, camera operators, boom operators, sound engineers, producers, or directors. It’ll be a while till Covid is over, and even then, the virtual meeting...
Read MoreTrust is the connective tissue that binds together everything that we do: our relationships, our actions, our expectations of others. We expect businesses to deliver on their promises and behave responsibly. We expect that we can move around our communities safely, depend upon our relationships, and rely on certain truths.The COVID-19 pandemic has...
Read MoreEvery day I get at least five inbounds via LinkedIn or email. People from all over the world are telling that they will; “Fill my sales pipeline”, “Generate high-quality business leads”, outsource my inside sales to grow my pipeline, and so on. Sounds enticing but, trust me, it’s all useless.
Read MoreAh yes. Sales. That fine art of connecting buyers with products and services that satisfy their needs, wants and, possibly, their desires. Post-pandemic, do we just pick up where we left off? Of course not. But what is different and what do we do? Face-to-face retail sales are shifting increasingly to convenience (I want my tomatoes, my drill bit,...
Read MoreA friend in Florida, Tim Parkin, runs a consulting business advising marketing departments on how best to increase their productivity. He is steadily growing his business – despite the work from home advisories and lockdowns (hey, isn't that a prison term?) He of course is leveraging social media to create new awareness and new contacts. He wants...
Read More14 days is how long people are being asked to self-isolate. It will, of course, take much longer to solve the Covid-19 pandemic but my challenge to you is "what are YOU, as a business leader, going to do about it?" As business leaders in times of turmoil we have an obligation to take decisive action. We must do this when historical data is useless...
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