And while we can look at the legacy of human endeavour for many answers to today's questions, there is a much richer and older source of inspiration and ideas that could help us solve many of our more tactical and systemic challenges. And that is the natural world around us. Over millions or billions of years of evolution, living organisms...
Read MoreTake the image above for example. It looks like a collection of hammers but, in fact, each hammer is different and has a unique purpose: hammers for masons, hammers for welders, hammers for carpenters, joiners, framers, prospectors, and so on. If you were in the ‘hammer’ business, I would challenge you to determine which of these segments you...
Read MoreI spend a lot of time in coffee shops. I enjoy a good cup of coffee, fresh baking, ambiance, meeting people, and the opportunity to be somewhere different while trying to work. Many coffee shops meet my needs, but I don't particularly have one that I always go to, I am indifferent to their differences. That was until recently. I found a new...
Read MoreMany years ago, a shoe-maker sent his best sales-person to a developing country to see if there was a market for shoes. He reported back, “The market is terrible – no one wears shoes”. Not being sure if this was true, the shoe-maker sent a consultant to double check, “The market is fantastic”, he reported, “No one wears
Read MoreThe circular economy is an economic model designed to minimize waste and maximize the efficient use of resources. Within the Triple Bottom Line (Planet-People-Prosperity) model, this approach can make a significant contribution to the Planet consideration while ensuring the company's ongoing viability and Prosperity; it also can help People feel...
Read MoreStanding out and capturing attention can be difficult, especially when you're introducing a new product in a market where there are dozens of similar offerings. How do you find the right buyers and how do they find you. The larger the number of buyers, the more competitors you’ll have to face. A great way to solve this problem is to use a Wedge...
Read MoreMost of us are familiar with the ‘Total Addressable Market’, or TAM. It is the number of buyers that could theoretically be convinced to buy a certain product or service. The finance guys like to see this value in dollars, the manufacturing and delivery people want to see units, and the sales folks want to see buyers. Let’s deal with buyers here...
Read MoreAbout a year ago in the sprawling Fura mine in Mozambique Balbir, the master sorter was on to something. After the sorting and sifting of hundreds of tons of earth and ore, a small red golf ball sized rock stood out. It was destined to become the world’s most expensive ruby. After the cutters and polishers had finished with it, the now thumbnail...
Read MoreOK, so you have determined that investing in a new market is the right way to move your company forward. And you have determined which is the best market segment to focus on. The next challenge is determining how you actually get into that market, in other words what is your market entry plan? Your market entry plan is going to be highly situationa...
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