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Strategy

Market Strategy

How Are You Leveraging Your Company to Be the Change?

Andrew Penny, December 8 2020

The COVID-19 pandemic has been an excellent stress test for society - the way work and the way we live. It’s brought to light things that are obsolete, things that are inefficient, and things that from a 21st-century perspective, are simply wrong. We all read about the dramatic changes that are happening in retail. Companies are attracting clients...

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Communication

Which do you think is more important.... answers or questions?

Andrew Penny, December 1 2020

I wrapped up a meeting by saying, “Is there anything you’d like to know about Kingsford?” And the CEO across the table said,” No, I don’t think so". You have asked such good questions you are clearly an expert in this area and can most certainly help us”. We went on to enjoy a great business relationship with that client.

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Market Strategy

Market Research Reports are Overrated

Andrew Penny, November 24 2020

As a consulting firm, we need to clearly understand who might buy our client’s products or services. Clients often point us to research firms that publish ‘Everything You Need to Know About X’ (the mining market, housing industry, power, ice cream, TV dinners - there are literally tens of thousands of research publications). These ‘off the shelf’ r...

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Market Strategy

Drive Your Webinar To Success!

Jelena Franco, November 17 2020

This is the second of three articles exploring how to take your virtual meetings to the next level. Last week we discussed some good practices for virtual working meetings: the quality of your sound, lighting, positioning of the camera, environment, and the peculiarities of live interaction. Today, we are going to build on that and consider how to...

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Leadership & Management

What is Core Purpose?

Andrew Penny, November 3 2020

Over that past few weeks we have been talking to clients about core purpose – that overarching reason to get up and do what you do each day. From an owner’s perspective making money is empty and soulless without purpose. From an employee point of view ’making the boss rich’ is obviously not a motivator. You can do much better than that!

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Leadership & Management

Leadership Lessons from President Trump

Andrew Penny, October 27 2020

This time next week, the world’s strongest economy will be choosing who will lead it. Over the last four years, the world has seen the impact of a particular style of leadership that will have an impact for years to come. There is much we can learn from that leadership.Here's what we can learn.In difficult times, people look for strong leaders, pe...

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Market Strategy

A Word on Trust post COVID19

Jelena Franco, October 20 2020

Trust is the connective tissue that binds together everything that we do: our relationships, our actions, our expectations of others. We expect businesses to deliver on their promises and behave responsibly. We expect that we can move around our communities safely, depend upon our relationships, and rely on certain truths.The COVID-19 pandemic has...

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Market Strategy

Penetrate and Radiate

Andrew Penny, October 13 2020

Over the last few weeks we've been talking to a number of companies in Latvia that are interested in exporting to North America. These companies include metal fabrication, construction products, IT services and many other areas. For the most part they are well established firms trading in Europe and Scandinavia with a wide range of products and se...

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Leadership & Management

Doing Operations

Graham Birkenhead, October 6 2020

This is the second of two articles exploring the connection (or rather, often the lack of it) between strategy and operations.  Last week we discussed how ‘doing strategy’ was about keeping in your mind’s eye on what you want to be and where you want to go as a company, while at the same time being aware of the art of the possible. The future is un...

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Leadership & Management

Doing Strategy

Graham Birkenhead, September 29 2020

This is the first of two articles exploring the connection (or rather, often the lack of it) between strategy and operations.  The two things are separate but inseparable.  Any organization needs them both to be working in harmony and feeding each other.   We see many companies embarking on an exercise of strategic planning while simultaneously dri...

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