Coaching

Leadership & Management

How to Build an Advisory Board that Actually Works

Andrew Penny, October 28 2025

I was speaking with a business owner a while back who told me he had set up an advisory board. “We got together twice,” he said. “It didn’t really go anywhere.” I asked a few questions: He’s not alone. A lot of advisory boards are built with good intentions but never deliver real value — mostly because they’re never built to deliver value....

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Leadership & Management

Advisory Boards: Important But Not Urgent… Until It Is

Andrew Penny, October 21 2025

A while ago, I was catching up with the CEO of a mid-sized business. His business was growing steadily but wrestling with some underlying challenges. As we talked through a few of the issues, I asked whether he had ever considered forming an advisory board. His response was familiar:  “Absolutely, it’s something I know I need to do. Just not...

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Market Strategy

Most Go To Market Problems Don’t Start in Sales and Marketing

Andrew Penny, October 7 2025

I taught skiing on weekends for almost 40 years and one of the most powerful skills I developed was what is called ‘Detection and Correction”.  It’s the skill of identifying the symptom and then determining the root cause. Inexperienced instructors can spot the symptom—but rarely identify the root cause. A student may be skiing without flexing...

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Leadership & Management

Why Every Growth-Minded CEO Needs a Strategy Coach

Andrew Penny, August 26 2025

Most CEOs I know don’t want a coach. At least, not in the traditional sense. They didn’t climb the mountain by asking for directions. They got there by figuring things out. By instinct. By guts. By doing. But here’s the thing: at a certain stage, figuring things out alone doesn’t cut it anymore. The stakes are higher, the terrain is unfamiliar,...

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Market Strategy

This Seemed Like a Good Idea at the Time

Andrew Penny, July 15 2025

With some trepidation you strip down to the basics and attach the required ankle tracker. You have made a foolhardy(?) decision to go ahead with the venture. Physically you are committed. Mentally – not so sure. You shuffle forward to the end of the dock. The man says, “The timer starts when you step on the

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Leadership & Management

Yes, There is an 'I' in Team

Graham Birkenhead, June 24 2025

“There’s no I in team”  is one of those phrases that gets trotted out whenever someone needs to be reminded that it’s not all about them. It’s catchy. It sounds wise. It gets printed on posters, stitched into corporate training slides, and dropped into motivational speeches. I cringe every time I hear it ..... it seems to gloss over the vital...

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Communication

Lead with your Inside Knee

Andrew Penny, January 21 2025

I spent a few days skiing at Mont Tremblant last week. The snow was perfect and the company excellent.  One of our group is a solid intermediate skier and always trying to improve. Unfortunately for him, the other three of us are all experienced ski instructors and only too keen to offer advice.  It seems that each of us had been quietly...

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Leadership & Management

Advisors vs Coaches

Andrew Penny, August 22 2023

Coaches focus on the people (typically CEOs and executives) to help them improve their leadership skills and address specific management challenges. They can improve personal performance through specific interventions in areas such as time management, presentations skills and interpersonal relationships.  By improving people’s skills, they can...

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Leadership & Management

Why is a Stuffed Turkey like a Garden Gnome?

Graham Birkenhead, December 13 2022

Come with me on a creative ramble and  let's explore .... One of the topics within my Strategic Thinking workshops is The Box.  Yes, the very box that everyone advises everyone else to think outside of - without explaining exactly what that means or how to go about it. We explore the idea that the box is actually your survival map of the world as...

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Leadership & Management

The Dreaded Plateau of Mediocrity

Andrew Penny, December 6 2022

I was chatting with Graham Findlay this morning (he owns 3G-Energy.com) who told me that he is learning to play the guitar. He explained that most learners hit what he called the “plateau of mediocrity”. It’s where you think you are pretty good, and you get feedback from your friends and colleagues who confirm, that you are pretty good. It feels...

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