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Context

Market Strategy

EVs and PESTLE

Andrew Penny, July 26 2022

There is a great analytical tool called PESTLE - an acronym for Political, Economic, Sociological, Technological, Legal, and Environmental. It is typically used to ensure a thorough scan of all external factors affecting a proposed plan of action. You use it to identify the forces working for you and against you – and your competitors – and your cu...

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Leadership & Management

Recession, Recession - The Sky is Falling, The Sky is Falling

Andrew Penny, July 19 2022

The talk about ‘recession’ has many owners rattled. Most of you reading this own small or medium sized businesses and by corollary have a small share of the markets you serve. If the overall market you serve shrinks by 1% it will have very little effect on your ability to expand. Your growth, or lack of it can’t be attributed to the overall economy...

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Leadership & Management

Context IS Everything

Graham Birkenhead, June 29 2021

Whenever the name Thomas Edison is mentioned, people often think about ‘the man that invented the light-bulb’, and most are aware of the many variations of his famous quote about trying to make the lightbulb work: “I have not failed. I've just found 10,000 ways that won't work”.

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