Context

Leadership & Management

Canada at 159

Andrew Penny, July 7 2026

Canada’s progress has been imperfect, uneven, and often slow — but slow steady progress compounded over 159 years becomes something wonderful. Canada’s quiet brilliance is not that it is perfect. It is that it has built a durable brand around trust, stability, resilience, humility, and usefulness. For a small country of just 41 million, and...

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Leadership & Management

What Are You Paying For?

Andrew Penny, June 9 2026

As a boy in Montréal, I delivered newspapers door-to-door (neither rain, nor snow, nor gloom of night, etc…)  It was seen as an essential service to keep the population informed and actively participating in our democracy. Getting real ’news’ is a bit harder now but no less essential – particularly for business leaders. To be effective, we need...

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Communication

Teach Your Children Well

Andrew Penny, May 26 2026

Apparently, human intelligence has already been eclipsed by AI. And not just by a little. One comparison I heard recently was this: we are to hamsters what AI will soon be to us. Now, I tend to think I’m at least a few notches above a hamster. Most days anyway. But it does raise an interesting question. What will AI make of

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Market Strategy

Nobody Needs a €4 Fridge Magnet

Andrew Penny, May 12 2026

Recently my wife and I spent almost a week in Barcelona. Great city. Great weather. Lots to see and do. And of course… shopping. The place is absolutely overrun with souvenir shops. T-shirts, magnets, mugs, little Sagrada Família models — the same stuff over and over again. Walking around, I kept thinking: “How on earth do all these places...

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Market Strategy

Ten New Drivers

Andrew Penny, May 20 2025

In a recent Tuesday TUNE-UP, I talked about PESTLE analysis. The timing was uncanny. Because Canada just got a new Prime Minister: Mark Carney. And on day one, he laid out one of the most business-relevant political agendas we’ve seen in years. Here are 10 key drivers you need to

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Leadership & Management

To Shift or not to Shift

Graham Birkenhead, October 15 2024

Mental models are rather ingenious - they form as a result of us being exposed to new or different situations as we progress through life (aka learning); very many are formed during our formative years and are influenced by things such as culture, faith, or whatever is going on in the world around us at the time.  We use what we already know...

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Leadership & Management

Objective Perspectives

Andrew Penny, August 6 2024

But here’s the thing. There’s something about seeing a city from the open cockpit of an ancient biplane that gives you a completely different perspective; seeing how extensive the urban forest is, noting the two dog-legs in the Ottawa River (I knew it curved – but dog-legs?) and seeing a number of suspicious large structures... These are only...

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Leadership & Management

How do I have an environmental impact? Let me count the ways

Graham Birkenhead, July 18 2023

Most businesses do not have ESG reporting requirements; but there is increasing societal expectation that businesses will do the ‘right thing’.  Considering the environmental aspect of ESG, as the impact of climate change becomes more felt and real to larger proportions of the population (rather than abstract and something people elsewhere...

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Market Strategy

It's Time to Take Time

Andrew Penny, June 27 2023

Roger Greenberg of Minto Group was reflecting on his journey to building one of North America’s leading real estate developers. He acknowledged that the struggle is constant, and the uphill climb can be very hard. His advice to all those climbing similar mountains was to stop from time to time and admire the

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Market Strategy

EVs and PESTLE

Andrew Penny, July 26 2022

There is a great analytical tool called PESTLE - an acronym for Political, Economic, Sociological, Technological, Legal, and Environmental. It is typically used to ensure a thorough scan of all external factors affecting a proposed plan of action. You use it to identify the forces working for you and against you – and your competitors – and your cu...

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