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Andrew Penny

Leadership & Management

Is it too late?

Andrew Penny, March 21 2023

Watch the rain:  https://www.youtube.com/watch?v=Ex4jjxn75os The UN said today that “the chance of evading the most severe impacts of burning fossil fuels is almost out of reach, scientists warn, unless radical changes are made—and immediately.” Wow. What are you doing about it? The phrase Planet, People, Profit has never been more

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Leadership & Management

Business owners, are you IN it? Or ON it?

Graham Birkenhead, March 14 2023

We are working with the owner of a $20M business that manufactures racking systems. Growth has been solid, and they have come out of the pandemic with a solid order book. Sounds good, but the problem is that they are having tremendous difficulty attracting staff, completing orders, and managing inventory in an overcrowded work-space. The owner is...

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Market Strategy

Digging Deeper

Graham Birkenhead, March 7 2023

We recently completed some market research to help a manufacturer selling premium products to determine which geography to focus on. As a premium product, it required individuals with sufficient disposable income and psychographics that would support our client’s product. We looked at age, family groupings, housing density, education and of...

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Market Strategy

Questions 8

Andrew Penny, February 21 2023

While the Bridge Keeper in the movie The Holy Grail only asked ‘questions three’, I will ask you ‘questions eight’. Eight questions that as a business owner you can ask yourself, and the answers to which could help you cross the bridge to greater success. We talk a lot about being ‘Best in World’ - executing on the above is the path to get...

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Communication

Close One Eye

Andrew Penny, February 14 2023

Some years ago, I was cutting logs at my cottage, and it felt as if I had a wood chip in my right eye. I blinked and flushed and probed my eye. I looked in the mirror and couldn't see anything. So I went to see my eye doctor the next day and it turned out that I had a detached

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Market Strategy

You Gotta Serve Somebody

Andrew Penny, February 7 2023

You may be a business-man or some high-degree thief, They may call you Doctor or they may call you Chief. But you’re going to have to serve somebody! Bob Dylan Dylan’s highly insightful words came to mind recently when I was discussing channel strategy with a client (give him a listen). They asked about who would be the best channel partner to...

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Market Strategy

How to Win the World Cup of Business

Andrew Penny, January 24 2023

When I hear the expression “Best in World” I typically think of sports – F1, Olympics, Football and so on. The recent World Cup in which Lionel Messi scored two goals to lead Argentina to victory is a shining example of being “Best in World’! The road to victory is long. Argentina had to be one of the 32 qualifiers from amongst 3,900 FIFA...

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Market Strategy

Being “Best in World”

Andrew Penny, January 17 2023

It is difficult to understand how much the world of business has changed in the last 4 or 5 years. We have seen an earth-shaking amount of technological change, the adoption of which has been accelerated by fundamental changes in the way we work and communicate with each other. We now live in a world where distance is irrelevant, knowledge is...

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Market Strategy

Your business is definitely not Average

Andrew Penny, January 10 2023

I am reminded of the truism that the average person has less than one leg. Looming recessions, stock markets down, bond values up, interest rates up, inflation up, market contractions, etc. It would seem that there will be lots of turmoil. These changes will impact you to some extent if you are highly leveraged. But when you think about the...

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Leadership & Management

The Dreaded Plateau of Mediocrity

Andrew Penny, December 6 2022

I was chatting with Graham Findlay this morning (he owns 3G-Energy.com) who told me that he is learning to play the guitar. He explained that most learners hit what he called the “plateau of mediocrity”. It’s where you think you are pretty good, and you get feedback from your friends and colleagues who confirm, that you are pretty good. It feels...

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