• ABOUT US
  • SERVICES
  • BUSINESS INTELLIGENCE
  • SPEAKING & KEYNOTES
  • CONTACT

Strategy

Channels

Inflection Points

Andrew Penny, March 16 2021

Sherlock used powers of observation to understand causation. Here's how to apply that power of observation to determine what causes people to buy. If you can identify that 'inflection point' you can be there at the right time with the right messages. Homeostasis is a biological system's ability to maintain an internal equilibrium in response to ch...

Read More
Market Strategy

The 5 Ways to Grow Your Business

Andrew Penny, March 9 2021

Most of the time when people come to us they are looking for help to grow their businesses. And when you think about it, there are actually only five ways to grow a business. Here they are: OneDouble down on the niche that you already serve. This can be done through better-selling processes, better marketing processes, improved channels, but essent...

Read More
Market Strategy

Said 2021 to 2020: "Hold my Beer"

Andrew Penny, January 12 2021

Heraclitus said that the only constant is change and 2021 is holding true to form with even more dramatic change on the way. The US socio-political situation is tense but it is being resolved quite quickly. The vaccines are on the way giving us not only hope but confidence as well. China and the rest of the world are at odds but new balance is bei...

Read More
Leadership & Management

Seven Lessons from 2020

Andrew Penny, December 15 2020

First, let me tell you how grateful I am for the good fortune Kingsford has experienced during this crazy year of 2020. While many have suffered difficult times, we have been lucky to have an expanding roster of great clients who are thriving in this weird economy and are seizing the emerging opportunities.

Read More
Market Strategy

How Are You Leveraging Your Company to Be the Change?

Andrew Penny, December 8 2020

The COVID-19 pandemic has been an excellent stress test for society - the way work and the way we live. It’s brought to light things that are obsolete, things that are inefficient, and things that from a 21st-century perspective, are simply wrong. We all read about the dramatic changes that are happening in retail. Companies are attracting clients...

Read More
Communication

Which do you think is more important.... answers or questions?

Andrew Penny, December 1 2020

I wrapped up a meeting by saying, “Is there anything you’d like to know about Kingsford?” And the CEO across the table said,” No, I don’t think so". You have asked such good questions you are clearly an expert in this area and can most certainly help us”. We went on to enjoy a great business relationship with that client.

Read More
Market Strategy

Market Research Reports are Overrated

Andrew Penny, November 24 2020

As a consulting firm, we need to clearly understand who might buy our client’s products or services. Clients often point us to research firms that publish ‘Everything You Need to Know About X’ (the mining market, housing industry, power, ice cream, TV dinners - there are literally tens of thousands of research publications). These ‘off the shelf’ r...

Read More
Market Strategy

Drive Your Webinar To Success!

Jelena Franco, November 17 2020

This is the second of three articles exploring how to take your virtual meetings to the next level. Last week we discussed some good practices for virtual working meetings: the quality of your sound, lighting, positioning of the camera, environment, and the peculiarities of live interaction. Today, we are going to build on that and consider how to...

Read More
Leadership & Management

What is Core Purpose?

Andrew Penny, November 3 2020

Over that past few weeks we have been talking to clients about core purpose – that overarching reason to get up and do what you do each day. From an owner’s perspective making money is empty and soulless without purpose. From an employee point of view ’making the boss rich’ is obviously not a motivator. You can do much better than that!

Read More
Leadership & Management

Leadership Lessons from President Trump

Andrew Penny, October 27 2020

This time next week, the world’s strongest economy will be choosing who will lead it. Over the last four years, the world has seen the impact of a particular style of leadership that will have an impact for years to come. There is much we can learn from that leadership.Here's what we can learn.In difficult times, people look for strong leaders, pe...

Read More
Previous
Next